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New Web site launched for Hormel brand

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Austin, Minn.

Corporation’s largest brand gets its first dedicated Web site

Hormel Foods Corporation (NYSE: HRL) has launched its first Web site dedicated to the company’s Hormel brand—www.hormel.com.

Designed as an interactive kitchen, consumers have the ability to interact with the Hormel brand and discover the advantages of the company’s broad range of products. The Web site provides nutrition and ingredient information as well as a more advanced product locator.

“As the largest brand for Hormel Foods, it was necessary to build a Web site for consumers to learn more about Hormel® products,” said Scott Weisenbeck, group product manager. “The site is a hub for the beginning of a broader digital strategy.”

Visitors to the site will be reminded of the great food and meal solutions Hormel® products provide in all areas of the kitchen at any time of the day. The site features a center island and cupboards that open and close along with windows, which show the different times of day and the changing seasons.

“The convenient meals section provides today’s time-pressed consumers a variety of meal solutions while showcasing the strength of the Hormel brand for the lunch meal occasion,” said Bob Pepper, group product manager.

A “protein made easy” section provides information on the advantage of adding meat proteins for a healthy diet. The knowledge center will educate consumers about different kinds of meat cuts and how to select the best cuts for their meals.

Visit the Web site at www.hormel.com.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past nine years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value.