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Experience holiday meal triumph with Jennie-O Turkey Store® Oven Ready™ turkey

WILLMAR, Minn. | November 11, 2008
Ridding the world of turkey traumas one family at a time

Creating a stress-free Thanksgiving meal has never been easier with help from Jennie-O Turkey Store and the Jennie-O Turkey Store® Oven Ready™ turkey—the only whole turkey that goes directly from freezer to oven to perfect with no thawing, no cleaning—and no worries.

The Jennie-O Turkey Store® Oven Ready™ turkey trauma or triumph promotion, featured at www.jennieo.com, helps consumers overcome common holiday meal challenges to create a flawless meal.

Visitors to the Web site can read others’ turkey trauma stories as well as share their own, giving them the opportunity to learn from the mistakes of others while learning more about the benefits of the Jennie-O Turkey Store® Oven Ready™ turkey.

The Web site also features trauma videos, triumph stories and simple instructions on how to prepare Jennie-O Turkey Store® Oven Ready™ turkey to ensure triumph this holiday season.

“Thanksgiving doesn’t have to be stressful for those preparing the meal. Online resources continue to be a popular way to conveniently access information,” said Cris Eide, director of retail marketing, Jennie-O Turkey Store. “Easy to follow instructions and a how-to video—both available at the Web site—demonstrate just how quick and easy preparing a Jennie-O Turkey Store® Oven Ready™ turkey can be.”

Several holiday mishap stories were even brought to life in the form of trauma videos. View the viral videos at http://www.jennieo.com/promotions/OvenReadyTurkey/traumaVideos.aspx.

Visitors to the Web site can enter an instant-win sweepstakes by providing a valid e-mail address to win camcorders, MP3 players and movie gift cards. A grand prize drawing offers a chance to win a month of free groceries.

To learn more, go to www.jennieo.com.

About Jennie-O Turkey Store

Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly-owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest turkey processors and marketers in the world. Jennie-O Foods, Inc., acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets.

Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. For additional information, visit the Jennie-O Turkey Store Web site at www.jennieo.com.

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