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Hormel Foods Launches Redesigned Web site for Hormel® Natural Choice® Products

AUSTIN, Minn. | September 08, 2009
Hormel Foods Corporation (NYSE: HRL) today announced the launch of a redesigned Web site for its Hormel® Natural Choice® products at http://www.hormelnatural.com.

“We redesigned the Web site to focus on how Hormel® Natural Choice® products are an element to living a healthier lifestyle,” said Jason G. Baskin, associate product manager for Hormel® Natural Choice® products at Hormel Foods. “Through recipes and tips for balanced living, we show consumers how they

can feed themselves and their families natural, wholesome food and feel good about it.”

Hormel® Natural Choice® products have zero preservatives, are 100 percent natural and are gluten free. To highlight these attributes, the redesigned Web site will allow consumers to have:

-Easier access to recipes, healthy living tips, gluten-free living and educational materials through streamlined searching capabilities;
-Enhanced view of product varieties and nutritional information; and
-Comparable data for reviewing ingredients and additional product information for Hormel® Natural Choice® products versus competing brands.

“We are excited about the new information the redesign offers and think consumers will especially enjoy the wide variety of choices within the ‘recipes’ section,” Baskin said. “Hormel® Natural Choice® products are a great tasting, 100 percent natural addition to every eating occasion.”

For more information, visit the redesigned Web site at http://www.hormelnatural.com.

ABOUT HORMEL FOODS CORPORATION

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. The company is a member of the Standard & Poor's 500 Index, and in each of the past ten years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit http://www.hormelfoods.com.

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