Hormel Foods Adds New Features to Recipe Web site
Austin, MN | October 26, 2009
Hormel Foods Corporation (NYSE: HRL) today announced the launch of its redesigned recipe Web site at http://www.hormelrecipes.com. Many of the company’s well-known brands — Hormel
®, Jennie-O Turkey Store
® , Herdez
® and Valley Fresh
® — are featured throughout the site.
“We are excited about the new features and functionality of our redesigned recipe Web site,” said Julie H. Craven, vice president of corporate communications at Hormel Foods. “Throughout the Web site, we have incorporated helpful tips to help our users with every aspect of preparing meals.”
The Web site’s new features include:
-Budget-friendly recipes — Families can browse through a variety of value recipe options;
-Recipe calculator — Preparing a meal for any number of people is easy because each recipe can be scaled for a larger or smaller number of servings in one easy step;
-Recipe ratings — Scoring recipes on a five-star scale drives the recipes featured throughout the Web site; and
-Gluten-free recipes — Clearly labeled recipes make it easy to find meal solutions for those with special diets.
“We hope new and experienced chefs enjoy searching through the thousands of available recipes,” Craven said. “To make every mealtime easy and fun, we have added meal planning and shopping advice tips and how-to videos on a variety of essential kitchen skills.”
ABOUT HORMEL FOODS
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. The company is a member of the Standard & Poor's 500 Index, and in each of the past ten years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit http://www.hormelfoods.com