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Jennie-O Turkey Store Creates Web Site for Health and Wellness Seekers with Launch of WellnessDaily.com

WILLMAR, Minn. | February 24, 2010
Designed to provide the guidance and community support needed to begin or maintain a healthy lifestyle, Jennie-O Turkey Store has developed a comprehensive, online destination to simplify personal health and wellness management. The new Web site, Wellness Daily, is an online community that collects the latest news, healthy living blogs, expert opinions, easy, nutritious recipes and videos on a variety of topics including weight loss, healthy eating, exercise and mental well-being.

To support WellnessDaily.com members in their journey to better health, Jennie-O Turkey Store will provide a rebate for the purchase price of one product (up to $5.00) for the first 25,000 registered users. Additionally, users who help share the news of the site via Twitter are eligible for a chance to win a WellnessDaily.com prize package which include coupons for a year-long supply of JENNIE-O TURKEY STORE® product and a one-year gym membership, a combined value of $1,250.

“At Jennie-O Turkey Store, we’re committed to providing nutritious, easy-to-prepare foods that fit into our consumers’ active lifestyles,” said Cristofer Eide, director of marketing, Jennie-O Turkey Store, “With WellnessDaily.com we’ve created an online community that supports people in their effort to achieve a healthier way of life by aggregating the most recent and relevant information available online and enabling a well-rounded conversation.”

Serving as a “community manager” WellnessDaily.com blogger and healthy living enthusiast Tess, helps users make sense of all things integral to fitness, nutrition and personal well-being. Select guest bloggers, from weight loss experts to life balance gurus, will weigh in regularly to provide insight and round out the conversation. Additionally, WellnessDaily.com enables users to create a customized personal health and wellness news feed so that they receive the most relevant news possible.

To sign up and experience the site, visit www.WellnessDaily.com. For additional information on Jennie-O Turkey Store visit www.JennieO.com.

About Jennie-O Turkey Store, Inc.

Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest turkey processors and marketers in the world. Jennie-O Foods, Inc., acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets.

Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. For additional information, visit the Jennie-O Turkey Store Web site at www.jennieo.com.

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Topics: Brands, Community, Innovation

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