Hormel Foods Receives Category Honors
Hormel Foods was again honored with Category awards from Progressive Grocer, which highlight products that “reflect outstanding contributions to the industry at the category level.”
PERIMETER: FIXED/VARIABLE MEAT
Category Captain
Hormel® party trays
Hormel® party trays were launched in 2001 and were the first branded party tray in the market. Designed with consumers in mind, Hormel® party trays offer a wide variety in a convenient self-contained platter. Hormel Foods’ practice of working closely with grocers to market outside peak seasons and sharing category research with retail partners were both highlighted in the award article.
CENTER OF THE STORE: GROCERY: Canned & Packaged Foods
Category Advisor
Hormel® Compleats®
Cited as one of Hormel® Compleats® most important new components, the pallet display quantities (PDQ) system of sturdy eight-sided replenishable display can survive store use for three-to-four months. The displays arrive ready to shop, and offer consumers better product visibility. The average PDQ can display up to 540 Hormel Compleats meals when full, and each PDQ reduces 193 pounds of cardboard per store.
PERIMETER: FIXED/VARIABLE MEAT: Deli Meats
Category Advisor
Hormel® Natural Choice®
The success of the Hormel® Natural Choice® deli meats and the line extension helped expand the company’s presence in the growing health-and-wellness segment. Referencing www.hormelnatural.com as a tool to educate consumers about the benefits of all-natural and TrueTaste™ technology, the Meat Pairing Guide available on the Web site touts the line’s flavors and nutritional values as well as offer pairing suggestions with cheese, bread and fruit, and recipes.