James M. Splinter
Group Vice President – Grocery Products
James M. Splinter is group vice president of Grocery Products. In this position, he is responsible for the general management of the company's dry grocery business unit.
Splinter joined Dubuque Foods in 1984 and became product manager for retail sausage products in 1990. In 1995, he joined Hormel Foods as product manager for the meat products group in Austin, Minn., managing the marketing activities of the category’s leading brand – Hormel® pepperoni, which earned a Best Print Media Campaign award from Food and Beverage magazine.
In 1997, he joined the Grocery Products division as group product manager for the recipe ingredient group and oversaw the brand revitalization efforts for the more than 70-year-old SPAM® brand. In 1999, Splinter was promoted to senior vice president, sales and marketing of the retail division at Jennie-O Turkey Store. In 2003, he assumed the role of vice president of marketing for consumer products, Refrigerated Foods. He was promoted to his current position in 2010.
A native of Dubuque, Iowa, Splinter graduated from Loras College with a bachelor of arts degree in business.