Whitney Velasco-Aznar
Vice President, Marketing - Grocery Products
Whitney Velasco-Aznar is the vice president of marketing for grocery products at Hormel Foods. In this role, she is responsible for setting brand strategy, developing consumer communications, overseeing brand and divisional budgets and profit-and-loss statements as well as leading and developing a team of marketing product managers. The portfolio of brands she oversees includes flagship brands such as Hormel® chili, the SPAM® family of products, Hormel® Compleats® microwave meals, Valley Fresh® chicken and Dinty Moore® stew. In addition, she works with the MegaMex Foods portfolio of products, which includes the Herdez®, La Victoria®, CHI-CHI’s® and Doña María™ Mexican brands and product lines, and sits on the joint-venture’s Board of Directors.
Velasco-Aznar has more than 19 years of experience as a consumer goods marketer and business manager. Before joining Hormel Foods in 2011, she was the marketing controller for Cereal Partners Worldwide (CPW), the joint venture between General Mills Inc. and Nestlé S.A., in the United Kingdom. She also held the position of vice president of marketing and senior marketing manager of the CPW Asian and Latin American regions, respectively. Prior to this, she founded and ran a marketing agency in San Francisco, Calif.
She earned a master’s degree in business administration from the Kellogg School of Management at Northwestern University (Evanston, Ill.) and a Bachelor of Science in business from the Kelley School of Business at Indiana University (Bloomington, Ind.).
Velasco-Aznar is a native of Fort Wayne, Ind., and is married to Cuauhtemoc.