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Healthy Options

Hormel Foods is concerned about health and wellness, which is why we offer a variety of products that meet consumers’ needs for low-sodium and all-natural products. In 2007, we removed more than 560,000 pounds of salt from our existing product line. In 2008, we removed an additional 436,738 pounds of salt from our existing products.

The new line of Hormel® Compleats® microwave meals meet the USDA guidelines for a “healthy lifestyle.”
Jennie-O Turkey Store® offers deli meats that include less sodium.

Since early 2007, Hormel Foods has further reduced the sodium in 76 of our lower-sodium products by an average of 32 percent. Many of our lower-sodium products also meet the U.S. Department of Agriculture’s guidelines for a healthy lifestyle.

The sodium-reduction goal at Hormel Foods extends across our lower-sodium product portfolio and includes some of our most popular brands. For example, consumers can now enjoy further-reduced varieties of Hormel® less-sodium chili and Hormel® Black Label® lower-sodium bacon.

Farmer John provides fresh quality pork to the West.
Farmer John® provides fresh quality pork to the West.

Approximately 40 percent of the innovation results at Hormel Foods are products falling under our health and wellness initiative. Product lines such as Hormel® Natural Choice® meats, the green label Hormel® Compleats® microwave meals and Jennie-O Turkey Store® items have proven to be popular with consumers.

In addition to products available to consumers, Hormel Foods has developed an offering for restaurants that includes recipes with less than 500 calories.

Our product portfolio is wide-ranging and offers consumers pork, beef, turkey and chicken, as well as additional offerings, such as bouillon, salsa, tortillas, sauces, couscous, pasta and olives.

Health Benefits from Our Products

The health benefits of eating high-quality, protein-rich foods is well documented as a way to obtain necessary nutrition. Hormel Foods offers low-fat protein full of flavor.

Several of our products have been recognized for their healthy attributes:

  • Hormel® Natural Choice® deli meats were recognized as the “Best Packaged Cold Cuts” product from Men’s Health magazine for its 2007 and 2008 Nutrition Awards.
  • Women's Health magazine featured Hormel® Natural Choice® deli meats, Hormel® Roast Beef Au Jus Refrigerated Entree and Saag's® chicken brats in their second annual "125 Best Packaged Foods for Women" article.

Responsible Marketing

As reported in the past, we market our products through a variety of efforts, but do not target children with advertisements.

Continuous Improvement

It is important we understand consumers’ tastes, ideas and concerns in order to continue producing flavorful, nutritious, quality products. Our Consumer Services group fielded 132,000 contacts in fiscal year 2007 and 156,000 in fiscal year 2008 via e-mail, toll-free lines and online.

© 2009 Hormel Foods Corporation