Home > Newsroom > Press Releases > Jennie-O Turkey Store Takes a Bite Out of Summer With New Turkey Bratwursts, SCOOBY-DOO™ TURKEY FRANKS
Jennie-O Turkey Store Takes a Bite Out of Summer With New Turkey Bratwursts, SCOOBY-DOO™ TURKEY FRANKS
Jul 11, 2007
Turkey Bratwursts and Franks Answer Need for Lower Fat Alternatives
WILLMAR, MINN – Jennie-O Turkey Store is making a splash this summer by rolling out two healthier versions of American grilling favorites: new and improved turkey hot dogs and fully-cooked turkey bratwursts made with 100 percent premium turkey meat.
In the growing $200 million cooked sausage category, Jennie-O Turkey Store is introducing fully-cooked turkey bratwursts, making it even more convenient to enjoy the straight-from-the-grill flavor in minutes. Available in three delicious varieties: smoked brats, beer brats and real cheddar brats, each has the authentic taste and texture consumers crave, with 50 percent less fat than pork varieties and just under half the calories.
Jennie-O Turkey Store offers the only turkey beer bratwurst in the category, made with Leinenkugel’s® award-winning Sunset Wheat beer.
The company is also introducing JENNIE-O TURKEY STORE® Scooby-Doo™ Turkey Franks, a great option for parents concerned about nutrition and childhood obesity. This kid favorite has 30 percent less fat than beef franks and a new and improved consumer-approved taste that offers similar taste and texture to leading competitors. The product is debuting during the summertime hot dog season when more than one-third, or about $614 million, of franks are sold.
New packaging will feature Scooby-Doo, one of the best-loved and most recognized animated characters in U.S. history, as well as alternating on-pack premiums. Peel-off toys include mini mystery comic books, stickers, tattoos and other interactive games.
“Research shows that more than 70 percent of adults want to cut down on the fat in their family’s diet,” said Kim Anderson, product manager for Jennie-O Turkey Store. “These new products offer a great tasting, but significantly lower fat alternative for those who want to eat healthier but still enjoy hot dogs and brats.”
Both JENNIE-O TURKEY STORE® Turkey Brats and Scooby-Doo™ Turkey Franks will hit store shelves this month, which is also National Hot Dog Month. Products will be available in limited distribution in select markets across the United States.
Marketing support will include in-store merchandising and public relations. For more information, visit jennieo.com.
About Jennie-O Turkey Store
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest turkey processors and marketers in the world. Jennie-O Foods, Inc., acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets.
Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. For additional information, visit the Jennie-O Turkey Store Web site at www.jennieo.com.