Living Out Our principles: Philanthropy
As the maker of CHI-CHI’S®, Hormel Foods is proud to partner nationally with Susan G. Komen for the Cure to donate up to $175,000 to the breast cancer awareness organization.
Customers were able to participate and help determine the value of the donation by redeeming specially marked coupons worth 25 cents through Oct. 31, 2007.
CHI-CHI’S was also proud to sponsor 2007 Susan G. Komen Race for the Cure® events, including the Susan G. Komen Twin Cities Race for the Cure® at the Mall of America on Mother’s Day, May 13, 2007. Valley Fresh Inc., one of the newer acquisitions to the Hormel Foods family, is also a proud 2007 national partner with Susan G. Komen for the Cure. Valley Fresh is donating up to $150,000 through customers redeeming special product packaging coupons from May 2007 to October 2007. At the Susan G. Komen Race for the Cure®, 27 Hormel Foods employees and family members participated in the Fayetteville, Ark., race April 21, 2007, as part of the Valley Fresh team. At final count, the event was attended by more than 16,000 participants and raised more than $800,000 for cancer research. In total, Valley Fresh sponsored a half dozen Susan G. Komen Race for the Cure® events around the country.
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The founder of Jennie-O Turkey Store, Earl B. Olson, led efforts to raise money for a major expansion project for the Prairie Woods Environmental Learning Center—a non-profit learning center near the headquarters of Jennie-O Turkey Store in Minnesota.
In 2006, Jennie-O Turkey Store pledged $50,000 to help fund the expansion in addition to funding from area residents, board members and the entire community.
Completed in September 2007, the expansion included the addition of multi-purpose rooms and an expanded exhibit area. The west addition was named in honor of Olson, a major supporter and early contributor to Prairie Woods, to help carry out its mission of promoting a commitment to the responsible use, management and preservation of our natural resources.
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For the 12th year, Farmer John has partnered with the Los Angeles Dodgers to help those in need. During the 2006 season, the Farmer John Saves Campaign helped raise funds for the Mattel Children’s Hospital at UCLA Cancer Research Foundation. Each time a Dodgers relief pitcher entered the game and recorded a “save,” Farmer John donated $500 to UCLA Children’s Hospital Cancer Research Foundation.
The Mattel Children’s Hospital at UCLA is located in Westwood. The UCLA Children’s Hospital Cancer Research Foundation helps to support cancer research at UCLA. The main goal of the Foundation is to help researchers at UCLA study the causes of cancer and find potential cures to treat children with cancer and blood diseases. On Sept. 15, 2006, Farmer John presented a check for $17,000 to the Mattel Children’s Hospital Cancer Research Foundation. In 2007, Farmer John gave $21,500. In total, Farmer John has donated more than $237,000 to noteworthy charities throughout Southern California during the past 12 Dodger baseball seasons.
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As part of our commitment to health and wellness, Hormel Foods partnered with Hy-Vee Stores to sponsor three triathlons in May and June 2007—the Hy-Vee/Hormel Kids Triathlon in Sioux City, Iowa, the 2007 Hy-Vee BR World Cup Triathlon in Grays Lake, Iowa, and the 2007 HyVee Age Group Triathlon in Des Moines, Iowa.
The Hy-Vee/Hormel Kids Triathlon featured competitions in swimming, cycling and running for children in age group categories 7-10 years and 11-14 years and was held at a local high school. The Hy-Vee Age Group Triathlon course included a 1,500-meter (1.5K) swim as a single loop course around Gray’s Lake, a 24.8 mile (40K) loop bike course through Gray’s Lake Park and a 6.2 mile (10K) run course.
The World Cup Triathlon participants competed for more than $700,000 in prize money and, as an Olympic qualifying event, the chance to compete on a global stage.
As a testament to our employees’ determination, 10 employees competed in the race. To prepare, many met weekly for training. Additionally, employees from the Des Moines area formed a volunteer group to staff various aid stations along the triathlon course.
We are proud to support the athletes—of all ages—in their drive and passion to compete and rise to the challenge.
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The Atlanta plant, located in Atlanta, GA, participated in charity events during a month-long initiative in April 2007. On April 21, 2007, the plant sponsored a team in the Multiple Sclerosis Walk, Atlanta. This is the fourth consecutive year the Atlanta plant’s Employee Enrichment Committee has helped employees form a team to walk for this organization.
More than 1,500 walkers participated, raising $102,000 in collected pledges on race day. In total, this year’s event raised more than $300,000 to fund research for multiple sclerosis. Just a week later, the Atlanta plant sponsored a team in Walk America – the March of Dimes’ biggest fundraiser to support research and programs to help prevent premature births, birth defects and infant death. This was an inaugural year for the Atlanta plant to help raise money by walking the 5.2-mile walk held in the Centennial Olympic Park.
March of Dimes exceeded its fundraising goal and has raised more than $1.7 billion since its inception in 1970. Between the two events, numerous employees contributed money, and more than 14 people walked for one or both of the teams.
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