The campaign, originally developed in 2015 with BBDO Minneapolis, aims to start a conversation and create awareness for a better deli meat. To playfully bring this to life, the brand has re-cast actress Judy Greer, known for her roles in big screen and television hits such as “Jurassic World,” “Ant Man,” “Arrested Development,” among others.
“We are excited to continue this campaign and celebrate offering consumers a 100 percent natural deli meat option that tastes great,” said Amy Sand, senior brand manager for Hormel® Natural Choice® deli meats. “While it’s a light-hearted commercial, it still showcases the dedication our brand has to consumers looking for a natural deli meat with no artificial ingredients and no added preservatives.”
Noel Haan, executive creative director at BBDO, added, “Judy is a great fit for the brand. I think consumers will find her performance truly fun and relatable.”
In the spot, Greer hosts a sandwich tasting party which parodies a conventional, sophisticated wine tasting. Guests are seen swirling and sniffing Hormel® Natural Choice® turkey, club and BLT sandwiches like fine wine aficionados, while other guests are simply there for the great taste.
The 15- and 30-second spots will air on national television as well as select digital and social channels.
Media planning and buying for the campaign was done by PHD Worldwide.
For more information on Hormel® Natural Choice® products or to view the latest spot featuring Greer, visit www.makethenaturalchoice.com.