Building on the Jennie-O Thanksgiving Roots and Recipes campaign announced this fall, Jennie-O is helping families across America explore their heritage and bring it to the Thanksgiving table. In partnership with MyHeritage, a leading global platform for family history, the JENNIE-O® brand is opening the door for families to build their family trees and celebrate their unique heritage through global recipes.
Now through Dec. 31, consumers who purchase a JENNIE-O® Whole Turkey can redeem three months of free access to MyHeritage by uploading their receipt to JennieORootsAndRecipes.com. On the site, they can browse a collection of recipes from around the world and explore dishes rooted in their heritage. Whether savoring the bold seasoning of West African-spiced turkey, indulging in Eastern European stuffing or marinating meats with vibrant Latin American flavors, the dishes offer a way to celebrate Thanksgiving by honoring their roots.
“Families will have a chance to discover where they come from and experience their heritage through food,” said Kim Anderson, senior brand manager of the JENNIE-O® brand. “We thoughtfully handpicked recipes that showcase the rich tapestry of global culinary traditions, so every family can bring a piece of their heritage to the table this year.”
“Through our partnership with Jennie-O, Americans can discover their heritage and celebrate it through food,” said Aaron Godfrey, vice president of marketing at MyHeritage. “MyHeritage invites people to not only uncover their roots but to connect with them in a meaningful, tangible way. Exploring the lives of your ancestors in historical records and finding new relatives in family trees is the perfect activity for holiday season and beyond.”
Later this month, Jennie O will host the first-ever Thanksgiving dinner on Ellis Island: The Roots and Recipes Dinner celebration. Featuring JENNIE-O® turkeys prepared with culturally rich flavors and more than 50 dishes representing over 80 countries, the event honors how food and family traditions come together at Thanksgiving.
Thanksgiving is more than a meal; it’s a celebration of tradition and the shared stories that unite us around the table. For families interested in exploring culturally inspired dishes, such as Nigerian Spiced Turkey, Roasted Turkey Breast with Mlinci and Persian Pomegranate and Port Glazed Turkey with Walnut Sauce, visit www.jennieo.com/recipes/world-cuisine/ to find full recipes and cooking instructions.
For more information about all JENNIE-O® turkey products, including heritage-inspired recipes, nutritional information and where to buy, visit jennieo.com or follow the brand on social media at Facebook.com/JennieoTurkey and Instagram.com/jennieo.