The Breakfast on a Stick Winning Over Parents and Kids

It’s 7 a.m., and households across America are a flurry of activity, with breakfast often taking a back seat — or no seat at all — to the myriad of other tasks that need to be completed to get out the door in a hurry. But here’s the thing: It doesn’t have to be that way.

Enter the newest convenient breakfast solution from Applegate: pancake and chicken sausage on a stick. It’s tasty and portable.

Even more, it struck a sweet spot between familiar and fun, which helped grab the attention of Whole Foods, says Al Wunsch, senior innovation manager for Applegate. The high-end grocery chain known for its commitment to natural, organic and sustainable grocery items called the new APPLEGATE^® item “unique and innovative” and Good Housekeeping dubbed it the No. 1 breakfast stick of the year — “a hit with parents and kids alike.”

That comes as little surprise to Nichole Jacko. As a senior sales strategy manager for Applegate, she studies the numbers. “There’s a continued demand for convenience and for protein … and a lot of households buy frozen breakfasts,” she says. Yet, many consumers believe the category is too processed.

That gave folks at Applegate an opportunity to stop and ask, “What value can we offer that doesn’t already exist?” The answer came quickly: Build on the breakfast sausage already in the lineup and use it as a component of a grab-and-go breakfast that checks all the boxes.