8 of the Most Iconic Food Vehicles

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Why travel to a roadside attraction when it can drive to you?

Brands talk a lot about “meeting consumers where they are,” but they usually mean that metaphorically. Some food companies, meanwhile, have made this commitment more literal by putting kooky vehicles on the road to dispense free samples and sow pure, unadulterated joy. With all the newfangled AI-powered research-backed marketing approaches out there, it’s worth appreciating the simple pleasures of spotting a multi-ton Goldfish cracker cruising down the road at 55 miles an hour. They might be marketing ploys, but these promotional vehicles are forever parked in our hearts.

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Much like a wiener, the shape of a peanut shell lends itself well to a bus-like design. Nearly identical in size to the Wienermobile, the Planters NUTmobile debuted in 1935 and is manned by “Peanutters” who drive Mr. Peanut around the country. A Nutmobile was transformed into an INN a NUTshell retreat in 2021, allowing people to book a night in the vehicle, which was outfitted as a sort of snack-themed fever dream camper.