Ready to Evolve: Muscle Milk Maker Launches New Plant-Based Protein Platform
Last year, Muscle Milk maker CytoSport sent a group of its employees on a team-building wilderness retreat into the Rocky Mountains with a goal in mind: to think of new ways to evolve the protein market, keeping in mind consumers’ changing demands. They didn’t expect to leave the mountains with a concept for a revamped clean, plant-based protein shake– but that’s exactly what they did.
CytoSport is expanding its protein offerings this month with Evolve, a new complete line of protein powders, bars and ready-to-drink, shelf-stable shakes. The entire vegan-friendly platform, which contains no gluten, soy, or dairy ingredients, is made with non-GMO pea protein.