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Applegate Farms, LLC Partners with Tyler Cameron to Invite Fans Around the World to Reclaim Their Inner Meathead

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Bridgewater, N.J.

Flipping the script on restrictive New Year’s resolutions, Applegate celebrates smart protein choices with Meathead Giveaway

APPLEGATE®, the nation’s leading natural and organic meat brand, has announced a partnership with television personality, entrepreneur and philanthropist Tyler Cameron in a video that encourages fans to flip the script on restrictive thinking regarding New Year’s resolutions and instead celebrate the smart protein choices they make daily. The partnership, announced last week through a Public Service Announcement-style video, invites consumers to embrace a new, uplifting definition for the insult, Meathead.

According to the video, Tyler and Applegate believe that a “Meathead” is a person who uses their head to make smart decisions about the protein that goes into their body, like choosing clean, real ingredients, organic and natural meat, and meat raised with no antibiotics or GMO ingredients.

Those who want to stand proudly with Tyler as a “Meathead” are invited to visit 1800Meatheads.com to enter for a chance to win Meathead prize packs, including a grand prize that features a 28- inch Freestanding C-Series Grill from Coyote Outdoor Living, a custom-made, one-of-a-kind Meathead apron signed by Tyler Cameron, himself, and a six-month supply of free APPLEGATE® products*. Fifty runner-up prizes include an official Meathead t-shirt (as featured in the video), and a two-month supply of free APPLEGATE® products*.

Last year, 50% of Americans stated that their New Year’s resolution was to eat healthier, while 40% of people noted that they specifically wanted to lose weight (source).

“The two goals are often linked, but we at Applegate are on a mission during this resolution season to educate consumers about living a balanced lifestyle that is not about restrictive eating,” said Joseph O’Connor, President of Applegate. “Too often, people are focused on the negative – don’t eat this, don’t do that – instead of small, positive changes that are worth celebrating.”

“I’ve always been a meat eater, but in recent years, I’ve made it a priority to seek out clean protein to fuel my daily routine,” said Tyler Cameron. “I’m proud to join forces with Applegate to change the way people approach and maintain a well-balanced lifestyle.”

Visit 1800Meatheads.com for more information about the Meathead movement, the giveaway rules, and to find recipes and information about where to find APPLEGATE® products in retailers across the United States. For more information about Applegate and its products, visit www.applegate.com or connect on social media at www.instagram.com/applegate.

*Products to be delivered in the form of coupons.

About Applegate Farms LLC

Founded in 1987, Applegate Farms, LLC produces high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Our products are made without GMO ingredients, and we source from farms where animals are treated with care and respect and are allowed to grow at their natural rate, all part of our mission – Changing The Meat We Eat®.

Natural can mean many things, but to Applegate natural means our food is:

  • From animals Applegate humanely raised without antibiotics, added hormones or growth promotants
  • From animals fed a vegetarian or pasture-centered diet (our beef is 100 percent grass-fed)
  • Free of added chemical nitrites, nitrates or phosphates
  • Free of artificial ingredients or preservatives

Applegate became a stand-alone subsidiary of Hormel Foods in July 2015. For more information about our products, visit www.applegate.com or talk with us on https://www.instagram.com/applegate, or send a text to (908) 725-5800.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, has appeared on the “100 Best Corporate Citizens” list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.