Skip to content

Hormel Foods Opens Idea and Innovation Center in China


Austin, Minn.

Hormel Foods aligns international growth with local tastes, lifestyles

Hormel Foods Corporation (NYSE:HRL), one of the nation’s largest manufacturers and marketers of consumer-branded meat and food products, today announced that it has opened an Idea and Innovation Center in China. The new center, which opened today, is devoted to creating innovative new products for Chinese consumers.

The 5,000-square-foot Idea and Innovation Center is adjoined with the Hormel Foods processing facility in the Baoshan District of Shanghai. The Center will facilitate the entire creative process, from ideation to testing and manufacturing, and includes a sensory panel room for evaluation of products as well as a fully-functional duplicated plant.

“This new facility represents the future of Hormel Foods, combining local expertise, a heritage of innovation and 116 years of quality,” said Jeffrey M. Ettinger, chairman of the board, president and chief executive officer, Hormel Foods. “Our local meat experts will work closely with our Research and Development team in the United States as they lead this facility and guide the innovative process.”

The Center will serve Hormel Foods facilities in both Beijing and Shanghai, and will be overseen by Rubin Lin, research and development manager for China, and Mike Forbes, manager of production for China.

“As we continue to grow internationally, it is essential we adapt to changing local tastes, cultures and lifestyles,” said Richard A. Bross, president, Hormel Foods International Corporation. “The new Idea and Innovation Center in China will help us build our diversified product portfolio and better serve our Chinese customers.”

Hormel Foods has established a significant presence in Asia with business ventures in China, the Philippines, South Korea, Japan, and most recently, Vietnam. In 2007, Shanghai Hormel Foods was named one of China’s Top Employers for 2007, and Hormel Foods was designated as the processed meats supplier to the Training Bureau of China State Sports, where the Chinese Olympic athletes train.

# # #

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past nine years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit