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The Makers of the PLANTERS® Brand Launch New Ad Campaign with Catchy ‘Duo-licious’ Tune

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Austin, Minn.

Nuts and snack brand partners with BBDO MW to unveil new campaign in support of PLANTERS® Nut Duos snack

To support of the launch of new PLANTERS® Nut Duos, the PLANTERS® brand is launching a new advertising campaign titled ‘Duo-licious.’ The campaign includes three 15-second TV spots where snacking moments are humorously interrupted by a memorable singing duo who enthusiastically put on a show.

The ads deliver on a challenge to create excitement for the new snacks while clearly communicating the pairing of two nuts and two flavors combined for a unique snacking experience. The creative reinforces this through the idea of “flavor harmony,” celebrated in the singing of a nostalgia-drenched R&B duo who appears every time someone pours a handful of PLANTERS® Nut Duos.

“The ‘Duo-licious’ campaign highlights PLANTERS® Nut Duos with a blend of fun and excitement, highlighting how this new product transforms snacking into an unforgettable experience.” said Ashley Krautkramer-Gonya, senior brand manager for the PLANTERS® brand.

Beyond TV and streaming services, the new ‘Duo-licious’ campaign will run across several digital and social platforms, including a Snapchat lens in which the duo serenades users in “flavor harmony” as well as TikTok creator content.

During the product’s meticulous development, the PLANTERS® brand team explored over 100 nut-and-flavor combinations and tested with them with consumers before determining the final recipes that had the most appealing, trending flavors. Each PLANTERS® Nut Duos snack flavor combination is packed in a convenient, 5-ounce resealable bag and sells at a suggested retail price of $4.79.

For more information about the PLANTERS® brand, visit https://www.planters.com/ or follow the brand’s social media channels including Facebook, Instagram and Tiktok.

About the PLANTERS® Brand

Founded in 1906 in Wilkes-Barre, Pa., the PLANTERS® brand has been the ultimate snacking solution for consumers for over a century, with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you’re craving — salted, unsalted, dry roasted, honey roasted, peanuts, cashews, mixed nuts — PLANTERS® products have you covered. The PLANTERS® brand is also home to the beloved MR. PEANUT® character, who is currently touring the streets of America in his world-famous NUTmobile. Fans of the PLANTERS® brand can request the world’s largest peanut on wheels by submitting a request at plantersnutmobile.com/request. For more information on all PLANTERS® products, visit planters.com.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.