The MUSCLE MILK® Brand Shakes Up The Protein Category With New Innovation
Walnut Creek, Calif.
These nutritional updates include simplified ingredient statements, the elimination of soy, reduced sugar and a 40 percent reduction in fat in its Genuine varieties. The brand’s refreshed products maintain their exceptional taste while offering consumers solutions for their daily protein needs.
The Muscle Milk® brand is also unveiling two new innovative products: Muscle Milk® Protein Smoothie yogurt shakes and Muscle Milk® Coffee House protein shakes. Muscle Milk® Protein Smoothie yogurt shakes are made with Greek-style yogurt — an exciting new offering in the protein category. The company’s new Muscle Milk® Coffee House protein shakes will launch this spring and feature coffee as a primary ingredient. The Muscle Milk® Coffee House protein shakes also deliver 20 grams of protein and include caffeine content similar to a cup of coffee. These new offerings create options for everyday consumers looking to complement their on-the-go needs for protein both inside and outside of the gym.
“Innovation is essential to our company and we are excited to roll out a new and improved look for our brand while also introducing some very compelling and unique new products within the health and nutrition category,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “We recognize that everyone’s protein needs are different, and we must provide products that complement today’s lifestyles. Protein is fundamental to helping individuals live and perform better, and we are pleased that these new products will help consumers elevate everyday performance.”
To feature these new items, the Muscle Milk® brand is relaunching their website, www.musclemilk.com. The site will also offer education, insights and exclusive content.
For more information on the Muscle Milk® brand or to receive media samples of the new products, please contact Brittany Cranston at 504-234-9077 or firstname.lastname@example.org.