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Chef Esther Choi Pitches In to Launch Latest SPAM® Brand Variety

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We’re not the only ones excited about the addition to the SPAM® brand’s family of phenomenal flavors.

Esther Choi, New York City chef of môkbar and Ms Yoo, not to mention TV host, entrepreneur and loyal SPAM® brand fan, has signed on with the brand team to help launch the SPAM® Korean BBQ Flavored offering, ushering in the new variety by leveling up some of her signature dishes.

“Korean BBQ and the SPAM® brand are both food and cultural experiences that are best enjoyed together, making this flavor team-up the perfect pairing,” Choi said. “With a combo of sweet, salty and spice in this new variety, I suggest bringing the extra sizzle to mealtime by grilling it and pairing it with some kimchi.”

As the brand’s 12th permanent variety, SPAM® Korean BBQ Flavored upholds the comforting and versatile offering of SPAM® classic, but with a tangy twist and aroma that draw fans in to explore rich and complex tastes. The new flavor brings a unique blend of soy sauce, garlic, ginger, paprika and sesame with a hint of spice from gochujang paste, a Korean fermented red chili paste that packs a punch but is well balanced with sweetness.

Read more about our latest SPAM® brand offering at spam.com/varieties /spam-korean-bbq.