The celebration began before guests even reached Waikīkī. In partnership with Southwest Airlines, the SPAM® brand extended the experience in the air and on the ground with SPAM® singles, SPAMMY™ appearances, recipe inspiration and photo moments — starting with a surprise send-off in Las Vegas and continuing through Honolulu. From the skies to the streets, the SPAM® brand showed up in a big way, celebrating its deep connection to Hawaii and making this the biggest Waikiki SPAM JAM® Festival yet.
