New this year, we expanded to two booths. Hormel Foods brands such as COLUMBUS®, HORMEL GATHERINGS®, SPAM®, HERDEZ® and WHOLLY®, in addition to prepared meats, were all featured in one booth. Meanwhile, our APPLEGATE® brand team had its own dedicated space at the show.
The event provided an exciting opportunity for our team members to connect with retailers from around the world and showcase our diverse portfolio, anchored in our Purpose: Fueling every day with real food for real life. Our participation reinforced a key enterprise differentiator: Hormel Foods is a consumer company that wins with protein. And at IDDBA this was brought to life through emerging brands, meal solutions and snacking. Together, our teams delivered engaging experiences that highlighted how we continue to meet evolving consumer needs and support customer growth.
