Innovation
PLANTERS® Brand Turns up the Flavor for America’s 250th with Two Bold New Peanut Flavors
Austin, Minn.
As America prepares to celebrate its 250th anniversary, the iconic PLANTERS® brand is marking the milestone with two bold, limited-time peanut varieties inspired by unmistakably American flavor traditions: PLANTERS® Ranch Seasoned Peanuts and PLANTERS® Sweet Cayenne BBQ Seasoned Peanuts.
Available exclusively at Walmart stores nationwide and Walmart.com, the offerings bring together craveable seasoning and the signature PLANTERS® brand crunch – all wrapped in limited-edition Americana-inspired packaging designed to celebrate America’s 250th anniversary. Perfect for summer snacking, gatherings and patriotic celebrations.
The launch coincides with a landmark year for the PLANTERS® brand, which celebrates its 130th anniversary in 2026, while the beloved MR. PEANUT® recently marked his 110th birthday.
“Ranch and barbecue are two of the most unmistakably American flavor profiles, and we wanted to bring them together in a way only the PLANTERS® brand can – through bold seasoning and serious crunch,” said Patrick Horbas, director of marketing for the PLANTERS® brand. “These limited-time flavors celebrate America’s 250th with something familiar, fun and delicious.”
Consumer demand for bold, familiar flavors continues to grow across U.S. menus and snacking occasions. Datassential 2025–2026 menu trends show ranch remains one of the most widely used and enduring flavor profiles in foodservice, while Technomic’s 2026 Flavor Forecast highlights continued momentum for sweet-and-spicy combinations, with nearly half of consumers expressing interest in swicy flavor profiles and sweet-and-spicy BBQ sauces projected to grow through 2026.
Introducing the new limited-time flavors:
- PLANTERS® Ranch Seasoned Peanuts deliver big ranch flavor and serious crunch in every handful of perfectly roasted peanuts. Inspired by a classic American profile, the seasoned peanuts bring bold ranch seasoning together with the PLANTERS® brand signature crunch. Each serving provides 7g of protein (7% DV) for a satisfying snack with flavor and substance.
- PLANTERS® Sweet Cayenne BBQ Seasoned Peanuts combine smoky barbecue flavor with cayenne heat for a bold sweet-heat kick. The roasted peanuts deliver a layered blend of sweet and spicy flavor with the PLANTERS® brand signature crunch in every bite. Each serving delivers 7g of protein (7% DV) for a bold, satisfying snack experience.
Together, these two limited-time offerings reflect the continued rise of bold, familiar American flavor profiles that deliver both comfort and excitement in every bite. Built on the PLANTERS® brand’s decades of snack expertise, the new Ranch and Sweet Cayenne BBQ varieties bring a modern twist to classic taste traditions in celebration of America’s 250th anniversary.
PLANTERS® Ranch Seasoned Peanuts and PLANTERS® Sweet Cayenne BBQ Seasoned Peanuts are available now for a limited time exclusively at Walmart stores nationwide and on Walmart.com while supplies last.