SKIPPY® Peanut Butter Spreads Joy in Every Jar
SKIPPY® peanut butter set out to bring people back to the jar — to rediscover the satisfying, joyful experience that comes with every spoonful. The result is a lighthearted campaign featuring a charismatic spokesperson as the personification of ‘joy’ and a memorable tagline: ‘Where There’s a Jar, There’s Joy’.
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Two 15-second spots, directed by Hannah Levy of Tool of North America, bring the campaign to life. “Staring Problem” captures the attention a jar of SKIPPY® peanut butter can attract, while “Tug” shows the effort people will put in to get to a delicious and satisfying spoonful (and that it’s not just humans who are drawn to SKIPPY® peanut butter).
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“SKIPPY® peanut butter has been spreading joyful satisfaction for over 90 years, and this campaign taps into the playful spirit and feel-good moments our fans love,” said Sarah Johnson, director of marketing for the SKIPPY® brand. “From the iconic teal jar to the just-right touch of sweetness — plus 7 grams of protein in every serving — SKIPPY® brings the kind of joy people keep coming back for.”
Beyond the TV, the campaign will spread joy across social media and various digital platforms throughout its run.