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A Look Back At 2023

December 28, 2023


2023 gave us special moments featuring our beloved brands showing up, giving back and supporting communities around the world.

This season provides the perfect opportunity to reflect and recognize that we have a great deal to celebrate. 2023 gave us special moments featuring our beloved brands showing up, giving back and supporting communities around the world. As those experiences turn into memories, we remain grateful for our inspired fans and look forward to 2024 with confidence and optimism for all to come!

The Iconic Little Blue Can

We kicked off the year with a cozy and nostalgic merch collection that brought fashion and food to life. The makers of the SPAM® brand launched a limited-edition line of apparel and accessories with food and travel creators, Ewa and Jeromy Ko of Nom Life. Beyond the can, many fans enjoy wearing SPAM® brand merchandise and regularly request new items, which made it an easy call for the SPAM® brand team to partner with Nom Life to share more comfort and versatility.

We introduced our first new SPAM® brand flavor since 2015 with SPAM® Maple Flavored, bringing the brand’s family of varieties to 11 flavors. With its delicious combination of sweet and savory, SPAM® Maple Flavored ushers in a unique and mouthwatering addition to breakfast menus, outdoor barbeques and one-of-a-kind desserts. The new variety followed an outpouring of fan-developed maple recipes, consumer insights and feedback. The permanent addition to our lineup guarantees exciting new culinary creations from our loyal brand fans for breakfast and beyond.


New SPAM® Maple Flavored is here to usher in unique and mouthwatering additions to your breakfast menus, outdoor barbeques and dessert spreads! #spamrecipe #spammaple #donut #brusselssprouts #bakedbrie #spamjam #maplesyrup #maple #treatyourself #fyp #sweettooth #meattooth #deliciousdrops #yum #foryou #spambrand @SPAM®️Brand

♬ Delicious and fun today’s food(1002975) – yumi

When the August wildfires first broke out on the island of Maui, the team behind the SPAM® brand responded with a donation of cash and product with a retail value of more than $1M to directly help those impacted by the devastation. The donation included more than five truckloads of SPAM® products to help feed people in need. The brand team also sold specially designed T-shirts on its website, pledging 100% of all proceeds to the Aloha United Way Maui Fire Relief Fund. All proceeds were donated to the Aloha United Way and its Maui Fire Relief Fund to continue to aid the disaster-response effort in meaningful ways, from providing hunger relief and transportation assistance, to supporting other services, like crisis counseling and healthcare consultation. To date, shirt sales have produced $160,000 in total proceeds.

Feeling Good and Doing Good

Applegate, the nation’s leading natural and organic meat brand, revealed its first-ever lineup of “Feel Good” Pros, a panel of industry experts called together by the brand to help consumers stay in a “feel good” mindset through food, movement and nutrition. Expert advice and practical tips came from “Feel Good” Pros: Food Expert: Tiffani Thiessen, Actress and Cookbook Author; Movement Expert: Alex Toussaint, Peloton Instructor and Do Better Founder; and Nutrition Expert: Melissa Urban, Whole30 Co-Founder and CEO.

Hormel Foods Announces Free College Tuition for Team Members
Company expands leading programs to help eligible team members gain access to several debt-free education opportunities
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We have a longstanding commitment to education for our team members, their families and the communities where we operate. Earlier this year, Hormel Foods announced a new opportunity open to eligible team members in the United States to earn their degree or complete non-degree programs for free. This benefits expansion is in partnership with Workforce Edge, a complete employee education management platform powered by Strategic Education, Inc.

Hormel Foods was named to Barron’s list of the 100 most sustainable U.S. companies for 2023. The company ranked No. 23 on the prestigious list, which is the sixth ranking by Barron’s of the 1,000 largest publicly traded companies across 200-plus environmental, social and governance (ESG) performance indicators. This is all possible through our award-winning efforts known as Our Food Journey™. We are committed to producing food responsibly for customers and consumers by investing in our people and partners, improving communities and the world, and creating products that enrich the lives of people.

Our Brands Have Big Game

To help you level up your gameday snacks, we launched the first-ever HORMEL Chili Cheese Brew, a sippable beer inspired by the dippable chili cheese dip. The perfect chip dip partner – an effervescent and flavorful HORMEL™ Chili Cheese Brew – was created by teaming up with brewers at award-winning, Minneapolis-based Modist Brewing Co. to create an unexpected sip inspired by everybody’s favorite dip. With a little bit of madness and a serious amount of chili-inspired spices, the beer was ready in time for fans to enjoy when watching the Big Game.

We’ve always known MR. PEANUT® is a good sport, but watching the Big Game commercial featuring the PLANTERS® brand mascot get a roasted by a team of comedians ahead of a full-length special on game day convinced us he’s truly an icon.

It’s Not Pizza Without Pepperoni

At Hormel Foods, the innovation is never-ending! Hot out of the oven from the International Pizza Expo in Las Vegas, we identified key trends to watch, as we always have a pulse on the latest topping trends to help pizzaiolos, aficionados and home cooks elevate their pizza games. Our experts zeroed in on the rise of culinary travel and regional flavors, use of non-traditional ingredients, cupping sausage, spicy and complex flavors and use of cup-and-char pepperoni post bake.

When we launched the new HORMEL® Sliced Chorizo, we knew it would provide a slice of adventure to pizzas, paninis, tapas and more. This innovation was specifically crafted to help consumers take their culinary game to the next level with flavors that are globally inspired. Made with premium ingredients and authentic Spanish spices like garlic, peppers, and pimento, its versatility makes it perfect for a wide range of meals, from breakfast to dinner.

We upped the stakes in the pizza game yet again thanks to the launch of FONTANINI® Cup & Char Sausage, a first-of-its-kind product in the pizza topping industry. This cutting-edge foodservice product, which features Italian flavors and uniquely crispy, caramelized edges, promises to add a distinctive touch to any pizza pie.

To celebrate National Pepperoni Pizza Day, HORMEL® Pepperoni opened a one-of-a-kind online pop-up shop full of custom items designed to help pepperoni pizza fans celebrate this holiday in style. Fans purchased pepperoni-themed products unveiled daily by category, such as wearables, home decor, outdoors and work. From a crossbody bag to carry a slice of pepperoni pizza to a custom set of pepperoni pizza-themed rims, we helped fans showcase their pepperoni love in style. And just earlier this month, the makers of HORMEL® Pepperoni did their part to make the holiday season extra merry with the launch of an all new, limited-edition Ultimate Pepperoni Bloody Mary Cocktail Kit, featuring pepperoni-flavored bloody mary mix, pickle pepper-flavored vodka, hot sauce, HORMEL® Pepperoni Stix and HORMEL® Chorizo, and pepperoni and dill pickle rim seasoning.


The perfect Bloody Mary cocktail kit doesn’t exi —Introducing, THE ULTIMATE PEPPERONI BLOODY MARY COCKTAIL KIT for the pepperoni lovers on your gift list. Whether you are stocking up on flavorful beverages for holiday gatherings and gift giving, or getting ready for National Bloody Mary Day on Jan. 1, the Ultimate Pepperoni Bloody Mary Cocktail Kit should be on everyone’s holiday shopping list. Pepperoni-Flavored Bloody Mary Mix: Bloody Mary enthusiasts will love Lovejoy’s hand-crafted, original recipe; a full-flavored, savory, well-balanced Bloody Mary Mix featuring real HORMEL® Pepperoni. The Bloody Mary Mix you didn’t know you needed! Pickle Pepper-Flavored Vodka: True Bloody Mary fans will love mixing up their favorite cocktail with Lokal Vodka from 10,000 Drops Distillery. This small-batch spirit is infused with pickled-pepper brine and Cry Baby Craig’s hot sauce, which is sure to take any Bloody Mary to the next level. Habanero and Garlic Hot Sauce: For those wanting to spice up their life (and their drinks), kick it up by adding Cry Baby Craig’s, a gourmet habanero and garlic hot sauce. HORMEL® Pepperoni Stix and HORMEL® Chorizo: Fans who want to make their drink a meal will be delighted to find that the box includes a package of HORMEL® Pepperoni Stix (stir stick anyone?) and HORMEL® Chorizo. Use them as a perfectly paired accoutrement for the classic cocktail, or set them aside and enjoy as an appetizer. Pepperoni and Dill Pickle Rim Seasonings: Bloody Mary and pepperoni lovers alike can spice up their glasses or add some fun to their favorite recipes with Lovejoy’s Pepperoni and Dill Pepperoni flavored seasonings! These little jars are packed with flavor and will add a zesty punch to all your favorite dishes. Get yours at beginning Dec. 11th while supplies last.

♬ One Night – Frank Bramble &

Nuts About Nuts and Nut Butters

When TSA shared a post declaring peanut butter is classified as a liquid, SKIPPY® brand social team knew we had to jump into the conversation. The brand was featured in People Magazine for poking fun at the guidelines with a clever video showing a person packing a carry-on filled with SKIPPY® Creamy Peanut Butter Individual Squeeze Packs for travel.


POV: me packing my carry on after TSA announced Peanut Butter is a liquid #traveltiktok #vacationmode #traveltips #travelwithme #packing #peanutbutter #tsaguidelines #airportsecurity #skippypeanutbutter

♬ Starry Nights – ultmt. & Hz.

Peanut butter and jelly are undoubtedly the perfect pair, but opinions differ when it comes to assembling the classic sandwich, from order of operations to tools and techniques. For National Peanut Butter and Jelly Day, SKIPPY® brand stepped up to help with the creation of an impressively specific gadget, PBJ X Pro. This multitool contains a small spoon and a spreader with color-coded sides to prevent double-dipping, a custom stamp for engraving PB&J sandwiches, a flashlight for making late-night snacks and a music speaker. Several lucky winners received the game-changing gagdet.

The new utensil will combine a knife, spoon, and other advanced features, for an easier PB&J making experience.

Did you know that 1 in 3 bites of food we eat depends on pollinators? JUSTIN’S® set out to show people how big a part these pollinators play in putting food on our plates with a clever restaurant stunt that left diners with 1/3 less of their desired food and drink to illustrate an important point. Without bees, and pollinators like them, there would BEE no JUSTIN’S® products. The campaign encouraged consumers to learn more about what we’re doing to support pollinator conservation and to get involved as well.

In nearly 100 years of NUTmobiles, arguably none have been as inviting as the glow-up into a “rundown” dive bar. For one week in July, lucky and nutty fans in Milwaukee, Wis., booked a coveted spot in the NUTmobile to enjoy a few snacks and drinks at “The Nuttiest Dive Bar.” The collaboration between the PLANTERS® brand and Miller High Life took reservations to score the entire bar for 90 minutes at a cost of just $3.99, including free warm peanuts and cold beer.

To help you feel cozy this fall, we introduced a limited time offering of PLANTERS® Apple Cider Donut Cashews. Kettle roasted to perfection with artificial flavored apple and cinnamon, these cashews make the perfect seasonal snack. A classic guest at cocktail parties, family game nights and holiday get-togethers, these flavored cashews are also delicious for road trips, lunch boxes or the office.

Delighting cookie and peanut-butter lovers everywhere, we announced three new variations of SKIPPY® P.B. Bites, all featuring Girl Scout Cookie™ inspired flavors. This portable, poppable snack offers a whole new indulgent taste experience for Girl Scout Cookie™ lovers that tastes like dipping those beloved cookies into a fresh jar of creamy SKIPPY® peanut butter, creating an irresistible treat that is sure to please. The new bite-size snacks come in three different flavors: Coconut Caramel, Chocolate Peanut Butter and Adventurefuls™.

Girl Scout Cookie™ Inspired P.B. Bites

Have Charcuterie Will Travel

It’s no coincidence that some of our best memories are made while enjoying food and traveling. With that in mind, Columbus Craft Meats created a new YouTube series, “Search for the Perfect Bite,” featuring adventures to explore craft food and beverages with the makers behind them. From the vibrant streets of San Francisco to the foodie haven of Portland and the innovative kitchens of San Diego, our host Evan Inada uncovers West Coast treasures that take charcuterie to new heights.

Columbus Craft Meats achieved a new a GUINNESS WORLD RECORDS™ title for the largest charcuterie board. In partnership with Boarderie and several other partners, the tasty and historical experience took place in Palm Beach and coincided with an episode filming of Shark Tank. The incredible charcuterie board, which spanned an entire ballroom and weighed over 1,000 pounds, featured our craft salumi alongside artisanal cheeses, delicious nuts and jams. The team also provided an array of Perfect Charcuterie Bites for attendees to enjoy throughout the evening.

The brand also launched its Directors of the Boards — charcuterie and entertaining experts and content creators who serve as ambassadors for Columbus Craft Meats, providing inspiration and education to their followers, the media and the public at large. We went viral when content created by a member of our Directors of the Boards collective received over 20.3M+ views and 950,000+ engagements on Instagram. Meg Quinn’s charcuterie skeleton features our Italian Dry Salami and Calabrese Salami, along with complementary cheeses and accoutrements from our Charcuterie Tasting Board.

MegaMex Foods Dishes Up Fresh Takes

We launched HERDEZ™ Mexican Refrigerated Entrées line with two delicious varieties, including HERDEZ™ Chicken Shredded in Mild Chipotle Sauce and HERDEZ™ Carnitas Slow Cooked Pork to help at-home cooks enjoy traditions from the heart of Mexico in these convenient heat-and-eat meals with the perfect blend of spices and seasoning. Inspired by some of the most popular Mexican dishes, these entrées are packed with flavor and protein.

In addition, the  HERDEZ® brand unveiled a delicious line of salsas available in mild, medium and chipotle varieties, HERDEZ® Traditional Refrigerated Salsa, all of which pair the authentic flavors of Mexico with the ease and convenience of a ready-to-serve dip. From the makers of the No. 1 selling salsa brand in Mexico and the second-fastest growing guacamole brand in the U.S., the new HERDEZ® Traditional Salsas are created with simple ingredients like tomatoes, onions, garlic and jalapeño peppers.

Actress Francia Raísa, known for her talent and passion for her Mexican heritage, embarks on a flavorful culinary adventure in the heart of Los Angeles in partnership with the LA VICTORIA® brand, a salsa maker with a century-long tradition of quality. The result of this collaboration is LA VICTORIA® Salsa Crafted by Francia Raísa, a limited time offering of two versatile and flavorful salsa varieties, meticulously designed to resonate with millennials in Los Angeles and beyond. The partnership includes two distinct salsa varieties—Fire Roasted Salsa and Fire Roasted Salsa Verde—and is an invitation to create moments of connection with friends and family around the table, where the joy of good food and great company is shared. It symbolizes togetherness, where there’s “No Beef, Just Salsa.™

Big Corn Energy

We have been crunching quite a bit with innovations from the CORN NUTS® brand. The new perfect fit flavor, CORN NUTS® Mexican Street Corn flavor crunchy corn kernels, is inspired by elotes, a classic Mexican corn snack roasted and served right on the cob. The chili and citrus flavors pair perfectly with the distinct crunch of CORN NUTS® snacks and quickly became a favorite.

To pay homage to the delicious elotes that inspired the brand’s Mexican Street Corn innovation, CORN NUTS® achieved a GUINNESS WORLD RECORDS™ title for largest piñata featuring a massive display filled with CORN NUTS® products. The piñata measured 6.161 meters wide, 18.015 meters long and 30.448 meters tall and was designed by the Masa Collective and ACES HIGH in celebration of this exciting flavor from the brand.


being subtle? never heard of her #CornNuts #guinnessworldrecords #piñata #corn #meme

♬ original sound – Corn Nuts®️ Brand

To keep it spicy, we also launched a limited-time flavor that was perfect for summer: mango habanero. This contrasting combination married the sweet taste of mangoes with the intense heat of habanero peppers, which pairs perfectly with the signature CORN NUTS® crunch.

A Triumphant Return for Bacon

Bacon lovers were invited to visit Denny’s locations nationwide to satisfy cravings with the triumphant return of its Baconalia menu after a 10-year hiatus. The limited-time menu featured seven bacon-centric creations, starring HORMEL® BLACK LABEL® Bacon for the first time to elevate the pork-tastic menu. Hardwood smoked, HORMEL® BLACK LABEL® Bacon is the mother of all bacon, which Denny’s declared as the perfect Baconalia side dish, topping, and main event.


Baconalia™ is officially here at Denny’s®. But hurry! This bacon lovers’ event doesn’t last forever. @Denny’s Diner #bacon #baconlovers #diner #fyp #foryou

♬ Warm Nights – LAKEY INSPIRED

America’s fastest-growing bacon brand met the trendiest flavor of the fall season with the debut of limited time offering HORMEL® BLACK LABEL® Apple Cider Bacon. Everyone’s new favorite fall taste proved a perfect salty-meets-savory companion for HORMEL® BLACK LABEL® bacon.

Officially Amazing Thanksgiving Season & More

To recognize the unsung heroes among us, the Jennie-O foodservice team partnered with esteemed chef, cookbook author and beloved TV personality Carla Hall to honor school cafeteria staff throughout the United States. Following two school visits last year, the Jennie-O team members hosted School Cafeteria Takeovers in Houston, Texas and Detroit, Mich. In addition, we welcomed Chef Carla for incredibly memorable visits to Austin High School and the Minnesota State Academy for the Deaf.


We partnered with Celebrity Chef Carla Hall to honor school nutrition and foodservice cafeteria teams in some of the communities where our inspired team members live and work. On Tuesday, we were in Faribault, Minn., at the Minnesota State Academy for the Deaf where she spent time with staff and students, showing them how to make her signature biscuits. Learn more about the initiative on #foodserviceworkers #schoolnutritionstaff #schoollunch #fightingfoodinsecurity #faribaultmn #minnesotastateacadyforthedeaf #carlahall

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Jennie-O is now in the GUINNESS WORLD RECORDS™ title for the largest donation of turkeys in a 24-hour period. Working in collaboration with NBC’s TODAY, an astonishing 15,120 turkeys – tipping the scales at 320,450 pounds – were donated in a single day. Overall, we donated more than 20,000 birds this year, including teaming up with the Minnesota Wild pro hockey franchise to give 2,000 turkeys to families in need.

Steve Lykken, Jennie-O president and National Turkey Federation chairman, traveled to Washington, D.C., to present the National Thanksgiving Turkeys to the country’s commander-in-chief. President Biden exercised his executive power to pardon Liberty and Bell during the 76th National Thanksgiving Turkey Presentation at the White House. The birds are now living out their days at the University of Minnesota, drawing attention to the importance of animal agriculture.

The Jennie-O float appeared for the fourth time in the celebrated Macy’s Thanksgiving Day Parade, an extravaganza that winds its way through the streets of Manhattan. The glittered-covered turkey float featured hip-hop/R&B artist Paul Russell, known for his viral TikTok song and smash hit “Lil Boo Thang.”

From our family to yours, have a wonderful holiday season and a very happy new year! Thank you for being alongside us on this exciting journey!