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Bringing More than a Hot Meal

Rick Williamson | November 8, 2017


How the Hormel® Compleats® brand & Meals on Wheels are fighting senior hunger

Jason Baskin knows a thing or two about quick, tasty and easy meals. Baskin is the senior brand manager for Hormel® Compleats® microwave meals and has spent the last four years making sure the brand delivers a satisfying and convenient meal in 60 seconds.

“Our brand is the go-to solution for people who want an easy meal that’s tasty and satisfying.”

What he and his team found, however, is that there is another population that sees the Hormel® Compleats® products as so much more.

Compleats/Meals on Wheels San Antonio

Meals on Wheels volunteer delivering meal during event in San Antoino.

“We kept hearing about how these products were helping older adults stay independent and remain in their homes. We’d receive incredibly moving stories from this population and their kids and grandkids about how Hormel® Compleats® products were one of the few ‘real meals’ they could prepare for themselves.”

So for Baskin and his team, partnering with Meals on Wheels America became a way to make a difference.

“For millions of Americans, Meals on Wheels is literally the difference between remaining in their own homes or needing to relocate to a nursing facility,” according to Ellie Hollander, President and CEO at Meals on Wheels America.

“Meals on Wheels serves as a lifeline to millions of homebound individuals, supporting not only their nutritional needs, but also their connectedness to others. The Hormel® Compleats® partnership will advance our national efforts to ensure that no senior is hungry, alone or forgotten, while also donating Hormel® Compleats® products to local communities.”

The partnership includes a $100,000 financial commitment from the Hormel® Compleats® brand, which also provided product and coupons for the Kissimmee, Florida, and San Antonio, Texas, markets.