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Calling Her Shot

How Jennifer Robarts embraced change & delivered on a self-challenge
By
  • Brian Olson

November 6, 2017

Category
Story

On a quiet spring evening lounging on the couch with her husband, Jennifer Robarts perused the Hormel Foods website reading about the company’s latest Pride of the Jersey recipients. After sharing with her husband the significance and meaning behind the jersey, Jennifer boldly stated, “One day I’m going to win that jersey.”

Jennifer Robarts

Jennifer Robarts & H-E-B executives at Hormel Foods World Headquarters.

But Jennifer, a senior customer executive for consumer product sales (CPS), had justified expectations about receiving the jersey, as she had just recently begun her career at Hormel Foods. Jennifer had spent the previous 15 years with H-E-B Grocery, where she held several positions in procurement and worked extensively with Hormel Foods.

Joining Hormel Foods

Jennifer’s transition from H-E-B to Hormel Foods not only brought a wealth of knowledge and better understanding to the consumer product sales group, but it was done without damaging her relationship with H-E-B, an important caveat as that is the account she was hired to manage. Jennifer’s manager at H-E-B fully supported her move, stating it was an opportunity that she shouldn’t pass up. The move also had to be supported by leadership at Hormel Foods due to the importance of preserving relationships with key customers such as H-E-B.

“Everything just fell into place perfectly,” Jennifer recalls.

With years of relationships and an enhanced knowledge of H-E-B’s expectations and business model, Jennifer strategically leveraged her experience and hit the ground running, swiftly producing impressive results for the CPS group.

“Joining Hormel Foods after working for H-E-B for more than 15 years is proof that Jennifer is willing to embrace change and strategic risk taking,” says Kurt Mueller, senior vice president for consumer product sales. “She brings great understanding of H-E-B to our organization.”

You’re part of a family here and it’s truly a team environment.

Jennifer Robarts

Jennifer’s impressive results, coupled with her high energy, attention to detail and strong passion to succeed everyday presented Kurt and the CPG leadership team with an easy decision for whom to recognize with the Pride of the Jersey. But they wanted to make it a special presentation and a surprise. At a typical customer meeting with H-E-B executives at Hormel Foods Corporate Office (Austin, Minn.), Hormel Foods CEO Jim Snee casually stopped by and witnessed Jennifer receiving the jersey.

Jennifer Robarts Group

Hormel Foods & H-E-B executives surprised Jennifer with the Pride of the Jersey.

When Jennifer was presented with the jersey, tears began rolling down her face. “It was an utter shock,” she says. “It was pure joy, especially because my new coworkers at Hormel Foods and the team from H-E-B were able to witness it. None of this would have happened without the support of both organizations and the partnership we have.”

While leaving H-E-B – Jennifer’s comfort zone and the company she had spent a decade and half working for – was difficult, receiving the jersey validated her move.

“H-E-B has such a high respect for Hormel Foods, and now I see why,” says Jennifer. “You’re not just another number to the company. Similar to the culture at H-E-B, you’re part of a family here and it’s truly a team environment.”

Away from Hormel Foods, Jennifer enjoys spending time outdoors with her husband, Lawrence, and her two kids, Madison, 7, and Jackson, 6. And though she doesn’t claim to be a fortune teller, being able to tell her husband, “I told you so” made receiving the jersey even sweeter.

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