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2017 State of the Industry: Sports and Protein Drinks See Steady Growth


Beverage Industry

Women, seniors growing demographics for sports, protein products

Benicia, Calif.-based CytoSport Inc.’s Muscle Milk brand leads the segment as it continues to innovate with new products. In fact, the company launched a new product, Evolve, at the beginning of the year, which is its first plant-based and vegan ready-to-drink protein line, it says.