Through its sponsorship with the Super Bowl Host Committee, Hormel Foods is using its space at Super Bowl LIVE presented by Verizon to have attendees write letters of appreciation to deployed troops. The letters will accompany 52,000 care packages sent to active duty service members by Operation Gratitude.
“Hormel Foods has a long tradition of supporting our military,” said Jeff Baker, group vice president of food service at Hormel Foods. “Whether it’s providing food for our troops or career opportunities when they look to transition to civilian life, Hormel Foods is there.”
In addition to the handwritten notes, Hormel Foods has tablets and kiosks for people to digitally send thank-you notes.