On Dec. 2, the organic meat brand will launch The Bacon Express, a pop-up food truck that will be “bacon spirits bright” on a two-week tour in select East Coast cities. The tour will finish at New York City’s Radio City Music Hall featuring the “Christmas Spectacular Starring the Radio City Rockettes.” Applegate is an official partner of the Rockettes’ show.
The Bacon Express tour will start in Orlando and travel north to Atlanta, Alexandria, Virginia, and Philadelphia, before finishing in New York City. During each stop the Bacon Express food truck will serve complimentary bacon treats created by Chef Ian Knauer – from candied bacon to bacon hot chocolate.
Applegate is teaming up with The Madison Square Garden Co. as an official partner of the “Christmas Spectacular Starring the Radio City Rockettes.” As a partner, Applegate will sell Applegate Naturals Beef Hot Dogs at the concession stand during the show. The “Christmas Spectacular Starring the Radio City Rockettes” is running now through Jan. 1, 2018.