Skip to content

Demand for Transparency Grows


Meat & Poultry

A growing consumer demand for transparency was discussed at TransparencyIQ conference, the first-of-its kind event in the US, focused on the impact of transparency and best practices in the food and beverage industries.

“People don’t buy what you do. They buy why you do it,” said Gina Asoudegan, senior director of mission, Applegate Farms, Bridgewater Township, New Jersey. She shared how Applegate Farms has driven industry change by forging alliances with non-governmental organizations (NGOs), which are non-profit, voluntary citizens’ group, and third parties.

“Transparency for Applegate Farms is less about pushing our product and more about talking to people about our product,” she said. “You need to sell them your mission because today’s consumers buy based on their values.”

Applegate Farms believes that the way food is raised can change and transform lives…from the farmer who grows it to the person who eats it.