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Hormel puts on bacon burlesque show in Las Vegas (Slideshow and Video)


Minneapolis/St. Paul Business Journal

Hormel Foods Corp. put on a burlesque and variety show in the heart of Sin City to promote four new flavors of bacon.

The Nov. 6 Black Label Bacon Strip Show in Las Vegas was the brainchild of advertising agency BBDO’s Minneapolis office. The company worked with Serino/Coyne, a New York City-based advertising agency that specializes in using live entertainment to push brands.