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New Hormel Campaign Beefs Up Portfolio Strength

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February 8, 2010

AdWeek

For the first time in its 119-year history, Hormel Foods is running an ad campaign spotlighting its whole Hormel-branded portfolio, an attempt to get consumers to consider the brand’s breadth of offerings.

The effort, which carries the tagline, “Life Better Served,” is aimed at consumers who may buy one or two Hormel-branded products all the time, but aren’t aware of other foods that are part of that line.