Tailgating Spurs Retail Inspiration

Of course, seasonal opportunities abound beyond the fresh meat department. “During the tailgating/holiday time frame, we offer an in/out opportunity for our retailers with the Tailgate Tray,” consisting of pre-cut meat and cheese with crackers, notes Emily Klotz, party tray brand manager at Austin, Minn.-based Hormel Foods.

“With our key seasonality taking place during the holiday time frame, we see the greatest lift when our products are … featured by retailers,” says Klotz. “This type of promotion puts us top of mind for consumers and helps them understand how they can use our product in their upcoming events.”

She adds that Hormel also teams with retailers on “co-marketing opportunities such as coupons and retailer-specific apps to help drive trial. We have seen a lot of success with these types of promotions.”