Bacon-Scented Face Masks? Hormel Foods Announces It Is Giving Away Free Black Label ‘Breathable Bacon’ Masks

Hormel Foods, known for its Black Label Bacon, announced the launch of “Breathable Bacon,” what it calls “a revolutionary face mask featuring the latest in pork-scented technology.”

Now through Oct. 28 at www.breathablebacon.com, Hormel is giving away free masks and for every request will donate one meal to Feeding America, up to 10,000 meals. The free masks will be given away while supplies last, according to a news release.

The Centers for Disease Control and Prevention has said for months that wearing masks slows the spread of COVID-19 and some shoppers have said they feel more comfortable going to stores where masks are required.

Hormel said its recent innovations include The Black Market, a multisensory virtual reality experience, the development of a musical experience using the sounds of bacon and the world’s first bacon-fueled motorcycle.