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Hormel Foods Unveils HORMEL™ BLACK LABEL™ Breathable Bacon

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Austin, Minn.

Fans Can Enter for a Chance to Get First-Ever, Bacon-Scented Face Mask

The makers of HORMEL® BLACK LABEL® Bacon, a leader in breakfast meats in America, announced today the launch of HORMEL™ BLACK LABEL™ Breathable Bacon, a first-of-its-kind innovation. HORMEL™ BLACK LABEL™ Breathable Bacon is a revolutionary face mask featuring the latest in pork-scented technology with two-ply multi-fiber cloth to keep the delicious smell of bacon always wrapped around your nose and mouth. To learn more, watch a sizzling video here.

Bacon lovers everywhere have a chance to get their own HORMEL™ BLACK LABEL™ Breathable Bacon, while supplies last. Now through October 28, fans can visit www.BreathableBacon.com and enter for a chance to receive a free, limited-edition package of Breathable Bacon, so they can look and smell great wherever they are. Hormel Foods will also give back to hunger relief by donating one meal to Feeding America for every request on www.BreathableBacon.com, up to 10,000 meals. Fans can share pictures of their HORMEL™ BLACK LABEL™ Breathable Bacon on social media using #BreathableBacon.

“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy BLACK LABEL® Bacon,” said Nick Schweitzer, Senior Brand Manager for HORMEL® BLACK LABEL® Bacon. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring BLACK LABEL® Bacon closer to our fans.”

HORMEL™ BLACK LABEL™ Breathable Bacon is the latest in a series of technology-led innovations spanning products and distribution from the makers of the HORMEL® BLACK LABEL® brand. Recent innovations have included The Black Market, a multisensory virtual reality experience, the development of a musical experience using the sounds of bacon and creating the world’s first bacon-fueled motorcycle.

For more information about HORMEL® BLACK LABEL® products, recipes and locations to buy, visit www.BlackLabelBacon.com and follow BLACK LABEL® Bacon on Instagram, Twitter and Facebook.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, , was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://www.hormelfoods.com/global-impact/.