The new effort, set to air in about 30 markets nationwide just before halftime, features comedic duo Ken Jeong and Joel McHale battling to resolve what the brand is positioning as an age-old question: What’s the right way to eat mixed nuts? All at once or one at a time?
Really? Does anyone eat mixed nuts one at a time? Who knew?
Anyway, Planters has released a teaser ad for the spot, from VaynerMedia, that you can check out here. VaynerMedia is partnering with PR agency ICF Next and Omnicom media agency PHD on an integrated campaign leading up to Feb. 13.
Fans will also be encouraged to show how they snack on mixed nuts and whether they are on team “All” like McHale or team “One” like Jeong. They can join the debate by sharing #PlantersAllorOne on social.
