What? You have yet to hear of zhoug? Maybe you need more trendy people in your Facebook and Instagram accounts. Social media comments for the condiment increased by 129% year over year, according to Tastewise, an A.I.-powered food intelligence start-up based in Tel Aviv.
Other items mentioned in a consumer food trends report from Tastewise included a purple yam, bone marrow, and a combination of spam, rice and seaweed…
People in Hawaii are more likely to know that spam musubi is a combination of spam, a block of sushi rice and a strip of nori (edible seaweed). Social media mentions were up 59%.
“A Hawaiian snack, spam musubi satisfies the U.S.’s increased snacking, along with the rising popularity of Hawaiian cuisine that the poke bowl craze introduced,” Tastewise said. “Combining a basic ingredient (spam) from World War II and a Hawaiian mainstay, spam musubi also taps into a growing hunger for cross-generational fusions.”