The New SPAM Clothing Line Highlights the Iconic Umami Flavor
The new SPAM clothing line celebrates the tin of meat with a series of staple streetwear that is elevated by iconic graphics. Motifs of the product are seen decorating the silhouettes with the help of Nom Life, which is a website that delivers travel guides and Asian recipes.
The capsule collection is made up of crewneck sweaters, graphic tees, tote bags, and dad hats — all of which are detailed with SPAM flavor emblems or stylized graphics of the product. Ewa Ko from Nom Life speaks about the partnership, noting that this is a special moment for her and Jeromy, her partner. They both grew up enjoying SPAM and it was a nostalgic moment. The inspiration behind the motifs nods to old band tees and SPAM’s own design history.