Brands
The New SPAM Clothing Line Highlights the Iconic Umami Flavor
![](https://www.hormelfoods.com/wp-content/uploads/Newsroom_2023_Nom-Life-Merch.1677251692.jpg 1110w 620h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2023_Nom-Life-Merch-375x209.1677251693.jpg 375w 209h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2023_Nom-Life-Merch-575x321.1677251695.jpg 575w 321h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2023_Nom-Life-Merch-775x433.1677251697.jpg 775w 433h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2023_Nom-Life-Merch-1024x572.1677251699.jpg 1024w 572h)
Tags
Trend Hunter
The new SPAM clothing line celebrates the tin of meat with a series of staple streetwear that is elevated by iconic graphics. Motifs of the product are seen decorating the silhouettes with the help of Nom Life, which is a website that delivers travel guides and Asian recipes.
The capsule collection is made up of crewneck sweaters, graphic tees, tote bags, and dad hats — all of which are detailed with SPAM flavor emblems or stylized graphics of the product. Ewa Ko from Nom Life speaks about the partnership, noting that this is a special moment for her and Jeromy, her partner. They both grew up enjoying SPAM and it was a nostalgic moment. The inspiration behind the motifs nods to old band tees and SPAM’s own design history.