While signature food festivals are popular throughout the world, there is nothing quite like the Waikiki SPAM JAM® Festival, a cultural tradition in Hawaii that is rated among the state’s top annual food celebrations. After a three-year hiatus, the block party is back on Oahu! On Saturday, April 29, from 4-10 p.m., fans will experience live entertainment with local restaurant menu items featuring SPAM® products. Classic favorites such as SPAM® musubi and SPAM® fried rice will be available alongside surprising new recipes, including SPAM® pecan cupcakes and SPAM® corndogs.
Following the festivities, participating restaurants will serve unique SPAM® brand dishes from April 30 to May 14. The Hawaii Food Bank is the beneficiary of funds raised by the Waikiki SPAM JAM® Festival. The festival also provides funding to the Waikiki Community Center and the Visitor Aloha Society of Hawaii each year.
“Remarkably, almost 7 million cans of SPAM® products are eaten every year in Hawaii alone — more per person than in any other state in the United States,” said Jennesa Kinscher, senior manager of the SPAM® brand. “The SPAM® brand has been around since 1937, and people continue to dream up new recipes and inventive ways to cook and enjoy it, which speaks to the flavor and versatility of our 10 varieties.”
The SPAM® brand is one of the most iconic brands, with devoted fans worldwide reaching for the trusty, protein-packed delicacy time after time. That’s why the SPAM® brand has enjoyed eight consecutive years of record sales growth. It’s no surprise that the brand continues to show up on the menus of the trendiest high-end restaurants, or that it’s used by chefs and home cooks alike.
For more information, including a list of participating restaurants and their culinary creations, visit the event website. Fans unable to make it to America’s 50th state for the celebration can be there in spirit by taking advantage of the many recipes found on spam.com.
For more information
For more information about the SPAM® brand, visit www.SPAM.com and join in the #SPAMSizzle conversation at www.facebook.com/SPAMbrand, www.youtube.com/SPAMbrand, www.twitter.com/SPAMbrand and @SPAMBrand on Instagram.