HORMEL® BLACK LABEL® BACON DOESN’T FOLLOW THE BACON CRAZE, IT CREATES IT
September 22, 2016
With progressive bacon creations including the invention of Canadian Bacon… in America, powering an epic motorcycle trip on bacon grease and launching the International Bacon Film Festival, the makers of HORMEL® BLACK LABEL®bacon continue to break new frontiers in both products and marketing, because that’s what category leaders do.
To continue to push bacon forward, the makers of HORMEL® BLACK LABEL®bacon are partnering with innovators in all fields including musician, actor and comedian Reggie Watts (@reggiewatts on Twitter and Instagram) in a first-of-its kind musical bacon creation: The Reggie Watts Bacon Experience.
The Reggie Watts Bacon Experience fuses Watts’ love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.
“Like HORMEL® BLACK LABEL®bacon, Reggie Watts is always one step ahead of the industry, reimagining music, comedy and performance art to create his own unique brand of entertainment, which makes him the perfect partner to help us push bacon forward,” said Steve Venenga, Vice President of Marketing at Hormel Foods.
The makers of HORMEL® BLACK LABEL®bacon are also pushing bacon’s boundaries by funding innovators in all fields, who create bacon-centric projects on Kickstarter, with the bounty of bacon they need to bring their idea to life. For a chance to get backed with bacon follow two easy steps: create a bacon-centric Kickstarter project, and then share the live project URL with the makers of HORMEL® BLACK LABEL®bacon on Twitter or Facebook. To learn more about the HORMEL® BLACK LABEL®bacon Kickstarter campaign go to BlackLabelBacon.com.
“Innovation is central to our mission of celebrating the exceptional, pushing bacon craftsmanship forward and bringing better bacon into more homes,” said Steve Venenga, Vice President of Marketing at Hormel Foods. “We are excited to support bacon innovators that share our passion on Kickstarter and look forward to seeing what they will create using our premium bacon.”
The bacon innovation continues this fall when the HORMEL® BLACK LABEL®bacon brand adds even more cutting-edge bacon products and experiences, including its new 16-ounce Double Smoked bacon. Be the first to know more by following HORMEL® BLACK LABEL®bacon on Facebook, Twitter and Instagram.