Hormel Foods and Cancer Nutrition Consortium announce partnership to provide cancer patients with new products designed to meet their unique nutritional needs
October 30, 2014
The Cancer Nutrition Consortium is an innovative collaboration among some of the most notable cancer centers, chefs, and nutritional experts, focusing on nutritional concerns of patients undergoing cancer treatment.
“This is a very unique partnership between academia, medicine and manufacturer,” said Chet S. Rao,
Ph.D., Hormel Specialty Foods business development manager. “What we are doing is working with the organizations that know the specialized nutritional needs cancer patients require and helping to make and produce food that meets those needs. This aligns with the Specialty Foods division’s priorities of providing food items for activity, performance and recovery.”
“Hormel Foods is an outstanding corporate citizen that understands the important mission of the Cancer Nutrition Consortium” said Bruce Moskowitz, physician and chairman of the Consortium and of the Bruce and Marsha Moskowitz Foundation. “One of our first priorities was to find a partner who could help produce delicious food products from specially developed recipes designed to meet the specific needs of cancer patients while undergoing treatment. Hormel Foods will be the first food company of its kind to produce food products based on recipes designed with the specific nutritional needs of cancer patients in mind.”
The Hormel Foods products developed in conjunction with the Cancer Nutrition Consortium will be made available on the Hormel Foods health foods site at www.homecarenutrition.com. Consumers will have the ability to order special nutrition products, with free home delivery, directly to their door. The products will also be available for order on the Cancer Nutrition Consortium website soon. Hormel Foods Specialty Foods division offers a broad line of products like Thick & Easy® food and beverage thickeners, Med Pass® 2.0 fortified nutritional shakes and Healthy Shot® protein supplement beverages, for those with special nutritional needs. Previously, these products were primarily sold at nursing homes and hospitals.
Hormel Foods and the Cancer Nutrition Consortium expect the new products to be available in late 2015.
Hormel Foods Media Contact:
Julie H. Craven
Cancer Nutrition Consortium Contact:
Vice President, Corporate Communications, Delaware North Companies,
President, Cancer Nutrition Consortium
Print/Online: Christina Calbi/Maggie Kinnealey, Tractenberg & Co., 212.929.7979, email@example.comfirstname.lastname@example.org
Broadcast: Margeau Dyer/Naomi Parness, Tractenberg & Co., 212.929.7979 ext. 2313, email@example.comfirstname.lastname@example.org