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Hormel Foods Energizes the Protein-Based Snack Category with the Launch of Hormel® REV® Wraps

Austin, Minn.

Hormel Foods introduces Hormel® REV® wraps; a protein-rich snack providing sustained, real energy to keep teens fueled longer.

For the 90 percent of teens who reach for a snack once a day and the 73 percent eating more than one snack per day1, Hormel Foods introduces Hormel® REV® wraps; a protein-rich snack providing sustained, real energy to keep them fueled longer. Adding to the Hormel Foods portfolio of convenient and quality products, Hormel® REV® wraps are made with real meat and cheese and contain 15 grams of protein or more, making them a smart alternative to empty calorie snacks.

Today’s teens are busier than ever, with 83 percent of teenagers participating in at least one extracurricular activity.2 To keep them going stronger longer, moms are looking to provide protein-packed snacks that can power teens through the day with real, long-lasting energy. Hormel® REV® wraps are a convenient snack choice with no assembly or preparation needed and flavorful, filling ingredients to satisfy hunger.

“With snacking now known as the fourth meal occasion, the launch of Hormel® REV® wraps continues our efforts to bring a unique and convenient meat-based protein into this fast growing category,” said Steven J. Venenga, vice president of meat products marketing at Hormel Foods. “Our consumers told us they were interested in a protein-rich snack made with real ingredients that supports their families’ on- the-go lifestyle. To meet their need we employed our expertise in meat to create this new Hormel® REV® wraps product line.”

Hormel® REV® wraps come in single serve packages in eight varieties, including: Pepperoni Pizza, Ham and Cheese, Peppered Turkey, Meat Lovers Pizza, Italian Style Ham, Hot Peppered Ham, Italian Style and Spicy Italian Style. A three pack of Pepperoni Pizza is also available.

Hormel® REV® wraps key product highlights include:

  • Endurance: protein-rich to provide real sustaining energy;
  • Nutrition: made with real meat and cheese, an excellent source of protein and a good source of calcium;
  • Convenience: no preparation necessary, eaten hot or cold and designed to be hand-held and portable; and
  • Flavorful: classic deli combinations geared towards teens, as well as new, bold flavors for variety

Awareness for Hormel® REV® wraps is being driven through a multi-media advertising campaign starting in August. Created by BBDO Proximity Minn., the campaign is based on the insight that teens have endless passion for what they love to do and that the drive and determination that motivates them to achieve more requires a lot of energy. The theme of the campaign is “For those who are hungry” and brings to life a dual meaning of “hungry.” The campaign depicts the hunger teens have for pursuing their passions from athletics to academics and everything in between, and communicates how Hormel® REV® wraps provide the sustaining energy they need to fuel their journey. The multi-channel plan was developed by PHD Minneapolis and includes television, print and social media.

Hormel® REV® wraps are available in grocery stores nationwide with a suggested retail price of $1.99-$2.39 for individuals and $5.49 – $5.99 for the three pack unit.

1 According to the global polling firm Penn Schoen Berland
2 According to the global polling firm Penn Schoen Berland

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company is a member of the Standard & Poor’s (S&P) 500 Index, S&P Dividend Aristocrats for 2012, Maplecroft Climate Innovation Indexes, Global 1000 Sustainable Performance Leaders and was again named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the fifth year in a row. Hormel Foods debuted on the G.I. Jobs magazine list of America’s Top 100 Military Friendly Employers in 2012. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit