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Hormel Foods Expects to Once Again Wow the Crowd at International Pizza Expo with its Latest Pizza-Topping Innovation: HORMEL® Ribbon Pepperoni


Austin, Minn.

With buzz already building around the new product, Hormel Foods anticipates HORMEL® Ribbon Pepperoni to be a showstopper in Las Vegas

Hormel Foods takes its role as a leader in the pizza and foodservice industries seriously, and this spring, the company is once again positioned as a trend setter. Those attending next week’s International Pizza Expo in Las Vegas will get to witness this expertise firsthand with the unveiling of HORMEL® Ribbon Pepperoni, the latest food-forward innovation from the pizza-topping experts at Hormel Foods.

Inspired by the pizza stylings of Windsor, Ontario — an oft-underrated pizza epicenter, where shredded pepperoni is a staple — HORMEL® Ribbon Pepperoni is a gamechanger for American foodservice operators, allowing for quicker pizza preparation while ensuring a taste of pepperoni in every bite.

“We are always looking for ways to create solutions for our operators, and we believe HORMEL® Ribbon Pepperoni does just that,” said Colby Strilaeff, Hormel Foodservice brand manager. “It’s a unique product unlike anything else in the market, and we are very excited to showcase it at the International Pizza Expo. We think it’ll be the talk of the show.”

Solving operator pain points is always a top priority for the Hormel Foodservice team, and in assessing pizza, specifically pepperoni, two main issues were identified:

  1. Round slices of pepperoni take a long time to portion evenly on a pizza pie.
  2. Round slices aren’t always the best format of pepperoni for non-pizza applications, like pastas and salads.

For the Hormel Foodservice team, these pain points presented an opportunity for innovation.

“We asked ourselves, what if pepperoni could be handled and applied like shredded mozzarella cheese?” said Blake Flores, innovation team lead for Hormel Foodservice. “We tested pepperoni spirals, we tested different thicknesses of pepperoni, but in the end, ribbons emerged as the solution that best addressed these operator pain points, and we’re already seeing the results. The response to this product from our foodservice customers has been overwhelmingly positive.”

Hormel Foods has a long-standing reputation for creating innovative and delicious products for foodservice operators, including its FONTANINI® Cup & Char Sausage, which was a showstopper item at last year’s International Pizza Expo. This year, attendees can sample the new HORMEL® Ribbon Pepperoni at the Hormel Foods booth (No. 2727) on March 19–21 at the Las Vegas Convention Center.

For more information on all Hormel Foodservice products, visit

About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, has appeared on the “100 Best Corporate Citizens” list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit