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LA VICTORIA® Brand Celebrates 100th Anniversary with Local Art Contest


Orange, Calif.

Iconic Salsa Brand Invites Los Angeles Artists to Vie for Chance to Win $7,500

To commemorate its 100th anniversary this year, the makers of the LA VICTORIA® brand, the iconic, Southern California-based maker of salsas, taco sauces, enchilada sauces and chiles, today announced an art contest in Los Angeles to help bring to life its embodiment of the “Modern West Coast Lifestyle.” From now until May 10, the makers of the LA VICTORIA® brand invite Los Angeles artists to submit original artwork to be considered for an opportunity to participate in the brand’s commemorative anniversary celebration on June 1. Five finalists will be selected to attend the dinner; one will be awarded a grand prize of $7,500, while the second- and third-place winners will take home $1,500 and $1,000, respectively. All finalists will also receive salsa prize packs.

To enter, residents must submit photographs of five original works of art; any form of the visual arts will be considered. Five finalists will be chosen and asked to create one additional piece of art that embodies the LA VICTORIA® brand and its philosophy of the “Modern West Coast Lifestyle.” Be it a Venice Beach scene, a view of the city from Griffith Park, or a Solstice Canyon hike, artists are encouraged to bring their creativity while giving an artistic nod to the LA VICTORIA® brand. The finalists will exhibit these works at the celebration dinner.

“We’re excited to connect our iconic brand with local fans as a way to honor LA VICTORIA® Brand’s past, celebrate the present, and inspire the future,” said LA VICTORIA® Brand Manager Sebastian Friedman. “Our art contest is just one of several ways we are paying tribute to our West Coast roots and the authentic culinary traditions we’ve inspired for now a century.”

The celebration in Los Angeles will take place Thursday, June 1, at the Santa Monica Pier and Carousel. In addition to showcasing the artwork of the contest finalists, the brand will partner with Eddie Ruiz, renowned chef at Corazon y Miel in Long Beach, to honor Mexican-American culture and tradition while celebrating LA VICTORIA® Brand’s modern, West Coast approach. The San Diego dinner occurs on May 11, and following the Los Angeles event, the makers of the LA VICTORIA® brand will travel to San Francisco and Portland to continue the festivities.

For Official Rules or to enter the art contest, visit during the entry period and submit five works of art and other requested materials. For more information about LA VICTORIA® foods, visit


Established in 1917 on the West Coast of California, LA VICTORIA® Brand was the first to make jarred salsa and is an original maker of Mexican sauces. LA VICTORIA® brand products include salsa, taco sauce, enchilada sauce, chiles, peppers and fruit-flavored salsas. The line is known for its bold, robust flavors and is easily identifiable in the grocery aisle by its iconic jars. The LA VICTORIA® brand operates under MegaMex Foods LLC, a maker of a comprehensive portfolio of products that resonate with Mexican-American and mainstream consumers of Mexican foods. For more information about the LA VICTORIA® brand visit or follow LA VICTORIA® brand on Facebook, Instagram and Twitter @LaVictoriaBrand.