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The Muscle Milk® Brand Debuts Limited Edition Collegiate Bottles

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September 14, 2016

Walnut Creek, Calif.

Seven university partners represented on limited edition packaging

CytoSport, Inc., one of leading sports nutrition companies and maker of MUSCLE MILK® premium protein products, will feature seven college athletic programs on custom, limited edition 14 ounce packaging to celebrate the start of college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.

These limited edition collegiate themed bottles are branded with individual athletic program logos, colors and graphics, and are available at retail outlets in local and regional markets through the end of the year.

“Our partner universities each boast a rich history both on and off the field,” said Chris Kildow, senior director of sports marketing for CytoSport, Inc. “Our seven unique bottles represent the tradition that makes each school special and meaningful to fans, students and alumni. They provide a connection to our brand that highlights our proud support of these athletic programs..”

The MUSCLE MILK® brand touts official partnerships with 28 Division 1 athletic departments and provides product support to more than 400 colleges and universities around the country.

About CytoSport, Inc.

CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, MONSTER MILK® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for every body. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.