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The Makers of HERDEZ® Brand Salsa Ignite Taste Buds with Hot Sauce Line Expansion and Introduce New Habanero Hot Sauce


Orange , Calif.

Versatile New Hot Sauce Brings Authentic Mexican Flavor and Spicy Heat to Any Cuisine

The makers of HERDEZ® brand salsa, the No. 1 selling salsa brand in Mexico and a growing staple in kitchens across the United States, today announced the introduction of its new HERDEZ® Habanero Hot Sauce. Made with real habanero peppers, the fiery, new hot sauce promises a distinctive, blazing flavor that sets it apart from the crowd of hot sauces. Sure to become a go-to favorite among hot sauce lovers, HERDEZ® Habanero Hot Sauce brings a hot, spicy heat and versatile taste to enhance any dish, including everything from tacos, burritos, burgers and chicken wings, to eggs, salty snacks, ramen noodles, chili and more. The new, shelf-stable sauce hit retail store shelves this month.

“We’re always looking to expand our portfolio and offer new and unexpected ways for consumers to experience the authentic Mexican flavors they love, and believe we’ve delivered the perfect, everyday condiment for almost any food,” comments Giselle Olson, brand manager of the HERDEZ® brand. “Our hot sauce line expansion with the new Habanero Hot Sauce offers a delicious, bold kick that works with any cuisine or occasion, from breakfast to dinner and every bite in between.”

HERDEZ® Habanero Hot Sauce joins HERDEZ® Avocado Hot Sauce and a full range of best-selling HERDEZ® foods, including its salsas, taqueria sauces, dips and guacamole, available at major grocery chains across the U.S. The new sauce is gluten-free, dairy-free and vegan, and will be sold in­­ ­­­­­­­­­­­5 oz. (MSRP $2.78-$3.39) and 12 oz. (MSRP $5.38-$6.49) bottles.

For more information on the HERDEZ® brand, where to buy and how to elevate your meals, please visit, or follow the brand on social media on Instagram, TikTok, Pinterest, X, and Facebook.


The HERDEZ® brand allows consumers to experience the real flavor and culture of Mexico at home with authentic salsas and sauces. The HERDEZ® brand is the No. 1 selling brand in Mexico and the leading authentic Mexican salsa brand in homes across the US. Best known for products such as HERDEZ® Salsa Verde, Salsa Casera and the original Guacamole Salsa, the HERDEZ® brand is founded on authenticity in flavor and quality you can trust. Innovative authentic flavor experiences is at the forefront of their success. The HERDEZ® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor. For more information and recipe ideas, visit or follow the HERDEZ® brand on Facebook, Instagram, X, and Pinterest.


MegaMex Foods, one of the fastest growing Mexican food companies in the US, is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products including WHOLLY®, HERDEZ®, DON MIGUEL® , CHI-CHI’S®,  LA VICTORIA®, DOÑA MARÍA®, EMBASA®, DEL FUERTE®, and BÚFALO® brands. Founded by Herdez del Fuerte and Hormel Foods, MegaMex Foods is headquartered in Orange, California, with facilities in Texas and Mexico. MegaMex Foods has two operating plants, numerous manufacturing partners and over 4,000 employees. For more information, visit and

About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on the “100 Best Corporate Citizens” list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit and