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The makers of HORMEL® BLACK LABEL® Bacon, a leader in breakfast meats in America, announced today the launch of HORMEL® BLACK LABEL® Bacon Wrapping Paper. The limited-edition wrapping paper features the joyous scent of HORMEL® BLACK LABEL® Bacon baked into every sheet and a mouth-watering decorative bacon weave pattern. With HORMEL® BLACK LABEL® Bacon Wrapping Paper, gift givers can transform the most ordinary present into something truly extraordinary while making giving and receiving gifts this holiday season a truly delicious experience.
Bacon lovers can register for a chance to win limited-edition HORMEL® BLACK LABEL® Bacon Wrapping Paper by visiting www.WrappedbyBlackLabel.com from Tuesday, Nov. 9 through Friday, Nov. 26, 2021. In addition to a thick-cut sheet of bacon-scented wrapping paper, lucky winners will also receive gift tags and decorative ribbon – all within a bacon weave patterned box. For every completed entry to win from Nov. 9 – 26, Hormel Foods will donate $1 to the Salvation Army’s Angel Tree program, up to $10,000.
To help launch HORMEL® BLACK LABEL® Bacon Wrapping Paper, award-winning musician and cookbook author, Coolio, is starring in a video series released today entitled ‘Wrappin’ with Coolio.’ In the video, Coolio teaches fans how to wrap gifts using HORMEL® BLACK LABEL® Bacon Wrapping Paper and shares bacon-wrapped recipe inspiration for holiday gatherings.
“We believe that everything is better when it’s wrapped in HORMEL® BLACK LABEL® bacon,” said Nick Schweitzer, senior brand manager for HORMEL® BLACK LABEL® Bacon. “Heading into the holiday season, we wanted to show our fans how HORMEL® BLACK LABEL® bacon can elevate the ordinary appetizer, entrée and even gift to something unexpected and truly extraordinary. Through this wrapping paper, we’re bringing our product to life in a unique way that will help our fans make their gifts sizzle and be the talk of the holidays.”
HORMEL® BLACK LABEL® Bacon Wrapping Paper is the latest in a series of technology-led innovations that are designed to enhance how fans experience and enjoy HORMEL® BLACK LABEL® Bacon. Recent innovations have included Breathable Bacon, a revolutionary bacon-scented face mask, the Black Market, a multisensory virtual reality experience, and the creation of the world’s first bacon-fueled motorcycle.
For more information about HORMEL® BLACK LABEL® products, recipes and locations to buy, visit www.BlackLabelBacon.com and follow HORMEL® BLACK LABEL® Bacon on Instagram, Twitter and Facebook.
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