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The Makers of HORMEL® BLACK LABEL® Bacon Launch Limited-Edition, Bacon-Scented and Printed Wrapping Paper for the Holidays

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Austin , Minn.

Award-winning rapper and cookbook author, Coolio, tapped to teach the world how to wrap gifts and food with bacon via ‘Wrappin’ with Coolio’ content series

The makers of HORMEL® BLACK LABEL® Bacon, a leader in breakfast meats in America, announced today the launch of HORMEL® BLACK LABEL® Bacon Wrapping Paper. The limited-edition wrapping paper features the joyous scent of HORMEL® BLACK LABEL® Bacon baked into every sheet and a mouth-watering decorative bacon weave pattern. With HORMEL® BLACK LABEL® Bacon Wrapping Paper, gift givers can transform the most ordinary present into something truly extraordinary while making giving and receiving gifts this holiday season a truly delicious experience.

Bacon lovers can register for a chance to win limited-edition HORMEL® BLACK LABEL® Bacon Wrapping Paper by visiting www.WrappedbyBlackLabel.com from Tuesday, Nov. 9 through Friday, Nov. 26, 2021. In addition to a thick-cut sheet of bacon-scented wrapping paper, lucky winners will also receive gift tags and decorative ribbon – all within a bacon weave patterned box. For every completed entry to win from Nov. 9 – 26, Hormel Foods will donate $1 to the Salvation Army’s Angel Tree program, up to $10,000.

To help launch HORMEL® BLACK LABEL® Bacon Wrapping Paper, award-winning musician and cookbook author, Coolio, is starring in a video series released today entitled ‘Wrappin’ with Coolio.’ In the video, Coolio teaches fans how to wrap gifts using HORMEL® BLACK LABEL® Bacon Wrapping Paper and shares bacon-wrapped recipe inspiration for holiday gatherings.

“We believe that everything is better when it’s wrapped in HORMEL® BLACK LABEL® bacon,” said Nick Schweitzer, senior brand manager for HORMEL® BLACK LABEL® Bacon. “Heading into the holiday season, we wanted to show our fans how HORMEL® BLACK LABEL® bacon can elevate the ordinary appetizer, entrée and even gift to something unexpected and truly extraordinary. Through this wrapping paper, we’re bringing our product to life in a unique way that will help our fans make their gifts sizzle and be the talk of the holidays.”

HORMEL® BLACK LABEL® Bacon Wrapping Paper is the latest in a series of technology-led innovations that are designed to enhance how fans experience and enjoy HORMEL® BLACK LABEL® Bacon. Recent innovations have included Breathable Bacon, a revolutionary bacon-scented face mask, the Black Market, a multisensory virtual reality experience, and the creation of the world’s first bacon-fueled motorcycle.

For more information about HORMEL® BLACK LABEL® products, recipes and locations to buy, visit www.BlackLabelBacon.com and follow HORMEL® BLACK LABEL® Bacon on Instagram, Twitter and Facebook.

About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $10 billion in annual revenues across 75 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.