The campaign, developed in collaboration with BBDO Minneapolis, includes a series of 15-second videos featuring adults preparing a Hormel® Compleats® meal for lunch or dinner along with a playful use of the iconic microwave beep doubling as a censor during a conversation.
“We are in a world where convenience is king,” says Meghan Baumann, Hormel® Compleats® brand manager. “The Fast as BE:EP campaign is a perfect way to remind consumers that Hormel® Compleats® products provide a complete and satisfying meal in just 60 seconds.”
Hormel® Compleats® products are available in more than 30 homestyle and comfort classic meal varieties, including favorites such as roast beef and gravy with mashed potatoes, chicken alfredo, and rice and chicken, all of which are ready in just 60 seconds.
The campaign will air on select digital and social channels. Media planning and buying was done by PHD Worldwide.
For more information on Hormel® Compleats® products or to view the Fast as BE:EP spots, visit www.hormel.com/brands/compleats.aspx or follow the brand on social media at www.facebook.com/hormel.compleats.